$2 Billion in 2028 Olympic Commercial Revenue

Sport & Story Daily December 5, 2025: The 2028 Olympic Games has surpassed $2 billion in commercial revenue.

Author

Kelsey Middleton
December 05, 2025

$2 Billion in 2028 Olympic Commercial Revenue

December 5, 2025

2028 Olympic organizers top $2B in commercial revenue
The Los Angeles 2028 Olympic and Paralympic Games organizing committee said it has surpassed $2 million in domestic sponsorship revenue. This puts the event on track to be the most commercially successful Games in the history of the Olympic movement. Intuit became LA28’s sixth founding partner, joining Google, Honda, Starbucks, Delta and Comcast in the top-paying tier.
Arizona Daily Sun

Rarefied Air: Collectors jumping at opportunities to invest in sports collectibles market
The prices for top-of-the-line items, such as Jordan paraphernalia, are rising and causing high-profile investors to begin looking to auctions for the next centerpiece of their collection. The final sales prices on five Air Jordan shoes/cleats in an auction had a final sale of $300,000.
Sports Business Journal

Goodell open to NFL scheduling tweaks, including second Black Friday game
NFL Commissioner Roger Goodell didn’t rule out additional scheduling tweaks, including adding a second Black Friday game. The number of stand-alone games have increased on Amazon and Netflix. The league’s rights deals with the media partners have a window for the contracts to be renegotiated after the 2029-30 season.
Sports Business Journal

Sources: Winter Games ice surface not NHL size, drawing concern
The NHL is concerned about the status of the hockey arena for the Milan-Cortina Games. It is said the ice arena surface is about three feet too short. There are no indications the league will pull out of the event. The agreement between the NHL, NHL Players’ Association and International Ice Hockey Federation clearly states the ice in Milan must be built to NHL standards.
ESPN

NFL mandates new playing surfaces for all stadiums by 2028 to enhance player safety
Each NFL stadium will have to install new playing surfaces by the start of the 2028 season. The new fields will have to meet the standards set through lab and field testing. NFL field director Nick Pappas will provide each team with a library of approved and accredited NFL field before the start of next season.
NFL

Malika Andrews Is Lead Candidate to Replace Elle Duncan on ESPN WNBA
Elle Duncan recently left ESPN to become the face of Netflix’s sports studio coverage. Now, Malika Andrews is the leading candidate to become ESPN’s lead WNBA studio host. Duncan’s role at ESPN will be finished a the end of the year. Andrews has already began hosting coverage of the WNBA on ESPN. She is the lead host of NBA Today and NBA Countdown.
Mountain West

Mountain West Board of Directors Extends Commissioner Gloria Nevarez's Contract
The Mountain West Board of Directors extended Commissioner Gloria Nevarez’s contract. Her leadership is now secured for four more years through Dec. 31, 2030. She became the Mountain West’s second Commissioner in January 2023.
Mountain West

Director, Sales and Services. Director, Sales and Services- Stockton Kings
The Stockton Kings are seeking a Director, Sales & Service to lead our revenue generation and client relationship efforts across ticketing, partnerships, and group sales. This key leadership role is responsible for driving sales strategy, developing high-performing teams, and fostering meaningful, long-term relationships with our fans, partners, and community. Apply Now.

Tampa Bay Lightning. Manager, Engineering
This position values guests and is committed to providing a positive impression with World Class Service. This position is responsible for oversight of multiple facilities including Benchmark International Arena, USF Yuengling Center, Brandon Practice Facility, The Lightning Made Training Center (Community Hockey), Embarc Collective and Cigar City Brewing as well as any new facilities we acquire in the future vision of our organization. Apply Now.

Washington Commanders. Accounting Director, Real Estate
The Washington Commanders are hiring a Real Estate Accounting Director responsible for
performing various accounting functions related to the construction of our new venue and
associated projects. Apply Now.

Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.

Michigan State launches $1bn facilities investment drive
Michigan State University announced a new $1 billion capital initiative for its athletics department. The investment will be geared towards modernizing Spartan Stadium. ‘For Sparta’ is designed to elevate facilities, enhance the student-athlete experience and secure Michigan State’s position as a “leader” in college athletics. MSU Athletics has already totaled nearly $250 million towards is $1 billion goal.
The Stadium Business

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