Brian Kelly proposes $5mil salary cap
September 25, 2026
Brian Kelly on proposed $5 million salary cap for coaches: 'I think it's hard to cap the coaches'
Former LSU head coach Brian Kelly expressed opposition to a proposed $5 million annual salary cap for college coaches being considered under an amendment to the Protect College Sports Act. Kelly argued that capping salaries overlooks the decades of work, lower pay, and career progression required to reach top-tier earnings in the coaching profession. He warned that imposing such financial limits could discourage individuals from pursuing long-term coaching careers dedicated to mentoring young athletes.
On3
NHL, Michelob ULTRA announce multiyear partnership in United States
The National Hockey League and Michelob ULTRA have entered into a multiyear partnership designating the brand as an Official Beer Sponsor of the NHL in the United States. Through this deal, Michelob ULTRA will activate around major marquee events—including the Stanley Cup Playoffs, Stanley Cup Final, NHL Winter Classic, All-Star Game, and Stadium Series—while continuing existing sponsorships with 18 individual teams. The agreement expands the brand's "Superior Access" fan platform by introducing "Rinkside," which will provide fans aged 21 and older with exclusive ticket opportunities, merchandise, and game-day experiences.
NHL
How the Islanders sharpen data points for fan growth
The New York Islanders partnered with Kraft Analytics Group to streamline consumer data technology, refine their total addressable market, and execute a metro fan input study. These data-driven strategies resulted in a 50% increase in new fan growth, a 125% year-over-year surge in half-season ticket sales, and targeted outreach to underrepresented local demographics. Moving forward, the organization plans to leverage AI strategies and refined registration data to enhance fan engagement and provide faster, richer data value to corporate partners.
Sports Business Journal
Can Vancouver Be the WNBA’s Next Market?
A Vancouver-based group led by retired business executive Bill Bakk is working to bring a WNBA expansion franchise to the city by 2031. The group is seeking around $500 million CAD ($350 million USD) to cover the estimated $250 million expansion fee and build a dedicated practice facility, with Rogers Arena as the primary candidate to host games. While the WNBA currently has no formal plans for further expansion beyond its target of 18 teams by 2030, the group remains flexible on timing and is open to the possibility of team relocation to secure a franchise.
Front Office Sports
Burnham brands football’s alcohol ban as ‘discrimination’
Greater Manchester Mayor Andy Burnham has called for a review of the 1985 ban on alcohol consumption in view of the pitch at men's professional football matches, describing the restriction as discriminatory compared to rules for other sports and women's football. While the Football Supporters' Association and many clubs welcome his comments in favor of potential trial lifts, the UK Football Policing Unit opposes easing the ban, citing concerns over fan violence and disorder. However, government sources clarified that Burnham's statements reflect his personal opinion rather than an official proposal for policy change.
The Stadium Business
Coco Gauff in WWT: Tennis star will be Florida Flamingos player/owner
Tennis star Coco Gauff will serve as a player and owner for the Florida Flamingos Racquet Club during the relaunched World Team Tennis season this December. She is scheduled to compete in home matches at Sunrise's Amerant Bank Arena on December 14 and 15 against opponents including Jessica Pegula and Victoria Mboko. The event is part of a newly structured, mixed-gender league schedule featuring televised matches on CNBC and free streaming on Fandango.
Yahoo Sports
Mets adding ex-Twins boss Derek Falvey to front office in David Stearns reunion
The New York Mets are moving to hire former Minnesota Twins president of baseball operations Derek Falvey for a key front-office role under president of baseball operations David Stearns. The potential addition comes after team owner Steve Cohen voiced a desire to bring in fresh perspectives to assist with talent evaluation following an offseason marked by high risk and mixed results. Falvey, who previously worked alongside Stearns in Cleveland's front office, previously led the Twins to four postseason appearances over his tenure.
New York Post
Buffalo Bills. Accounts Payable Manager.
The Buffalo Bills Finance department is seeking a versatile and proactive Accounts Payable Manager who will be responsible for the complete cycle of processing vendor invoices with heavy seasonal volume (level and title dependent on qualifications of candidate selected). The ideal candidate is a customer-focused professional who excels in a fast-paced environment, possesses strong troubleshooting skills, and is committed to delivering exceptional service. Apply Now.
Portland Thorns FC. Video Content Producer.
As the Video Content Producer for the Portland Thorns FC, you will be responsible for creating compelling visual content that showcases the team and brand across various platforms. From ideation to delivery, you will lead the production process, bringing complex ideas to life through captivating storytelling. Your role will require a keen visual eye, technical expertise, and the ability to work efficiently under tight deadlines. You will collaborate with internal teams, manage video productions and crews, and craft unique storytelling experiences across the spectrum of original, branded, short and long-form content. Apply Now.
WolfCycle. Software Engineer.
As a Software Engineer, you will build and maintain the systems that power WolfCycle's AI-driven marketing operations. You'll work across our Python/FastAPI backend and React/Next.js frontend, taking features from requirements through deployment. You'll join a small engineering team where individual work is visible and product feedback comes back quickly. You'll partner directly with Product and Client Success, and the features you build will reach users within weeks rather than quarters. Apply Now.
Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.
Donald Trump’s busy sports weekend reportedly includes Tennessee-Texas football game
Donald Trump is set to attend multiple high-profile sporting events over the upcoming weekend, including a marquee college football matchup between No. 1 Texas and No. 14 Tennessee in Knoxville. The game features two undefeated SEC programs, showcasing key NFL prospects and Heisman Trophy candidates like Texas quarterback Arch Manning. Additionally, he plans to attend the final round of golf's Presidents Cup on Sunday to watch Team USA compete for another international title.
Yahoo Sports
Thanks for reading!
Sport & Story Daily is the sports industry’s daily resource for business news. In addition to serving up exclusive trends, Q&As, and columns, the newsletter connects readers to top platforms and stories from across the sports landscape.
Place your brand in front of the Sport & Story Daily audience and connect with the most influential people in sports.
Was this email forwarded to you? Sign up here!
Feel free to read our Privacy Policy