Callaway content head fired
September 2, 2026
Callaway Content Head, Good Good Marketing VP Out After Ad Fallout
Following a controversial co-branded driver ad depicting physical aggression, Callaway director of content Alex Upegui and Good Good Golf VP of marketing Jeffrey Lefkovits have been ousted along with at least one other employee. The fallout previously led Callaway to sever its partnership with the YouTube golf group and prompted Good Good to withdraw as title sponsor for an upcoming PGA Tour event. Additionally, Golf Channel canceled an upcoming reality series featuring the group, and major retailers like Dick's Sporting Goods and Target have pulled Good Good merchandise from their shelves.
Front Office Sports
Tampa Bay Buccaneers Announces Official Fan Experience Partnership with Sports Illustrated Tickets
The Tampa Bay Buccaneers have entered into an Official Fan Experience Partnership with Sports Illustrated Tickets, launching the signature Faces in the Crowd activation during their 2026 home opener against the Cleveland Browns. This initiative utilizes strategically-placed 4K cameras throughout Raymond James Stadium to capture candid fan reactions and celebrations during key moments of the game. Fans whose reactions are captured can transform those snapshots into free commemorative Sports Illustrated Fan Covers or personalized memento tickets.
Buccaneers
Mario Lemieux sold his minority stake in the Penguins. Here’s what it does and doesn’t mean.
Mario Lemieux and his business partner Ron Burkle have sold their minority stake in the Pittsburgh Penguins as part of the team's majority ownership transition to the Hoffmann Family of Companies. The sale allowed Lemieux to capitalize on the franchise's value nearly doubling since Fenway Sports Group purchased it in 2021, though the transaction does not signal an exit from the organization. The new ownership group has expressed a strong desire to keep the franchise legend actively involved in whatever capacity he chooses, and Lemieux has already increased his presence with the team in recent months.
Post Gazette
‘Pajama Paparazzi’: High School Football Sidelines Clogged With Creators
High school football sidelines are increasingly crowded with independent content creators and amateur videographers hired by athletes and parents to build social media profiles for NIL opportunities and college recruiting. This rapid influx of unvetted creators has introduced safety risks, operational headaches, and physical hazards—such as tripods and improper positioning—to game-day environments. In response, state athletic associations and local schools are attempting to restore order by implementing mandatory background checks, hands-on etiquette training, reserved media zones, and new credentialing fees.
Front Office Sports
Al Janoub Stadium takes on arena identity ahead of Basketball World Cup
Al Janoub Stadium in Al Wakrah, Qatar, has officially reopened as Al Janoub Arena after converting from a 44,325-seat football stadium into an 8,200-seat indoor basketball venue. Designed by Zaha Hadid, it hosted matches during the 2022 FIFA World Cup and is now set to host games for the 2027 FIBA Basketball World Cup. The venue's transformation makes it the first facility in history to host both the FIFA World Cup and the FIBA Basketball World Cup.
The Stadium Business
The Long Game: Carlie Irsay-Gordon has a chance to shape the Colts and the NFL for decades to come
Carlie Irsay-Gordon has stepped into the role of principal owner for the Indianapolis Colts following the death of her father, Jim Irsay, in May 2025. Drawing on nearly two decades of operational experience and time spent in NFL owner meetings, she balances a deep respect for the franchise's family legacy with an innovative, forward-thinking approach to modernizing the team's business and facility strategy. As the league's second-youngest control owner, she is already asserting her influence on key NFL committees while focusing on maintaining close ties to players, staff, and the local fan base.
Sports Business Journal
Elevate Promotes Cameron Wagner to President of Brand Practice After Five Years of Triple-Digit
Elevate has promoted Cameron Wagner to President of Brand after she successfully built the agency's brand consulting and activation practice into one of its fastest-growing sectors since joining in 2021. Under her leadership, the division achieved an average of 120 percent year-over-year growth while expanding its services beyond sponsorship consulting to encompass integrated marketing, experiential events, social strategy, and AI-driven consumer insights. In her elevated role, Wagner will continue to integrate these diverse capabilities to help major clients like P&G, U.S. Bank, and Duracell maximize their investments across global sports and entertainment platforms.
One Elevate
Nashville Predators. Creative Services Project Manager.
The Creative Services Project Manager will manage projects from initial intake and briefing through creative development, approvals, production, installation, and final delivery. This individual will ensure projects are clearly scoped, appropriately prioritized, efficiently resourced, delivered on time and on budget, and aligned with Nashville Predators & Bridgestone Arena brand standards. Apply Now.
United Football League. Director, Design.
The Director, Design is a visionary, strategic and highly collaborative design leader who will shape the visual identity of the league and its eight teams across every major brand touchpoint. This is bigger than making things look great. It's about building a visual identity fans recognize instantly, partners are excited to be part of, and the broader sports industry takes notice of. Apply Now.
IRONMAN. Senior Tax Accountant.
We are seeking a motivated and detail-oriented professional to assist with the preparation of the U.S. annual consolidated tax provision and corporate income tax returns, covering approximately 30 states, and to support various international tax filings. The role includes assisting with preparing quarterly estimated tax payments and coordinating payment requests. A solid understanding of accounting principles is strongly preferred. The ideal candidate is organized, eager to learn, and able to work both independently and as part of a collaborative team. Apply Now.
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With $6.5 million left on deal, UCLA fires AD Martin Jarmond
UCLA has fired athletic director Martin Jarmond following six years at the helm, citing unsustainable financial deficits that accumulated to $241 million over seven consecutive years. Former Los Angeles Lakers executive Tim Harris has stepped in as interim CEO and Athletic Director on a pro bono basis to establish a self-sustaining revenue model for the department. Despite leading the Bruins through their high-profile transition into the Big Ten Conference, Jarmond leaves with $6.5 million remaining on his contract after overseeing recent head coaching turnarounds in the football program.
ESPN
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