Digital indoor maps for stadiums

Sport & Story Daily May 15, 2026: Digital indoor maps will make it easier for fans to navigate large stadiums.

Author

Kelsey Middleton
May 15, 2026

Digital indoor maps for stadiums

May 15, 2026

☀️ The Daily will be taking for the summer from May 18-29 ☀️

Mappedin’s indoor digital maps helping sports fans navigate, venues operate
Mappedin, an indoor mapping firm founded by Hongwei Liu, uses a computer vision model to transform 2D floor plans into interactive 3D digital maps for over 10,000 venues. The company’s technology serves both fans, through personalized wayfinding similar to Google Maps, and venue operators, who use "sensor fusion" to integrate security cameras and real-time operational data. By offering a more cost-effective alternative to traditional "digital twins," Mappedin has successfully expanded its sports practice to over 50 clients, including major stadiums like Lumen Field.
The Sports Business Journal

StubHub Announces First Quarter 2026 Results
StubHub Holdings reported strong financial results for the first quarter of 2026, with revenue increasing 12% year-over-year to $446 million and Gross Merchandise Sales reaching $2.2 billion. The company achieved a significant turnaround in profitability, posting a net income of $48 million compared to a net loss in the same period last year, while expanding its adjusted EBITDA margin to 16%. In addition to reiterating its full-year outlook, StubHub highlighted its focus on debt reduction and the launch of new initiatives like open distribution and advertising to drive future growth.
Yahoo Sports

Bill would ban private equity 'vulture investors' from youth sports.
The Let Kids Play Act is a proposed federal bill that aims to ban private equity firms from owning or investing in youth sports teams, leagues, and facilities to combat skyrocketing participation costs. Lawmakers argue that "vulture practices" and consolidation by investment groups have turned community activities into profit vehicles, pricing out many families. If passed, the law would require these firms to divest from youth sports within two years and empower families to sue for damages caused by anti-competitive practices.
USA Today

Fubo rescinds offers to 13 NBA teams in search of new TV home
Fubo has rescinded its offers to serve as the local broadcast home for 13 NBA teams previously tied to the defunct FanDuel Sports Networks, citing that the deals were no longer "fiscally prudent." The company pointed to the high risk of proposed minimum guarantees and the likelihood that the NBA will centralize local broadcast rights starting in the 2027-28 season as primary reasons for the withdrawal. Consequently, these teams are now exploring alternative options, including over-the-air deals with local affiliates or partnering with other streaming services like DAZN and Victory+.
Awful Announcing

OnlyFans Is Paying Pro Athletes What Their Sports Won’t 
OnlyFans has emerged as a significant financial lifeline for professional athletes in underfunded or niche sports, such as beach volleyball and speed skating, who often struggle to cover the high costs of training and competition. Approximately 285 athletes now use the platform to generate income through a mix of official sponsorship deals, monthly subscriptions, and fan interactions, ranging from safe-for-work lifestyle content to more provocative material. However, this association remains controversial, with some athletes facing disciplinary actions or bans from governing bodies due to the platform's reputation for adult content.
Front Office Sports

Smith Entertainment Group and Intermountain Health Announce Groundbreaking Partnership and Creation of World-Class Sports Performance Center Co-located with Utah Jazz and Utah Mammoth Practice Facilities
Smith Entertainment Group and Intermountain Health have announced a landmark partnership to build a 60,000-square-foot sports medicine center in Sandy, Utah, scheduled to open in 2028. This innovative campus will be the first in the NBA and NHL to house practice facilities for two professional teams—the Utah Jazz and Utah Mammoth—alongside an integrated healthcare provider. Beyond supporting elite athletes with AI-enabled diagnostics and advanced recovery tools, the center will offer comprehensive clinical and orthopedic services to the broader community.
NHL

ESPN Promotes Mike Foss to Replace David Roberts
ESPN has promoted Mike Foss to Executive Vice President and Executive Editor of the Sports News and Entertainment division, where he will succeed the retiring David Roberts. Foss, who has been with the network since 2017, will begin his new role immediately and report directly to ESPN President of Content Burke Magnus while working closely with Roberts during the transition through August. While Foss will maintain his involvement with The Pat McAfee Show, ESPN is now expected to search for a new leader to fill his previous position overseeing the network's studio and entertainment divisions.
Barrett Media

TPC Network. Food & Beverage Manager.
This position is primarily responsible for all aspects of ala carte dining operations. Acting as a liaison between Club management, service staff and members/guests, focusing on ensuring exceptional service levels. Apply Now.

Dallas Stars. Assistant Controller.
The Assistant Controller supports the Controller in overseeing the day-to-day, monthly, and annual operations of the Accounting Department. This role is responsible for financial reporting, general accounting, treasury functions, accounts payable, accounts receivable, and budgetary controls for assigned entities and departments. The Assistant Controller also plays a key role in managing staff, maintaining internal controls, and improving financial processes and reporting efficiency.  This position is partially eligible for remote work, with supervisor approval. Apply Now.

U.S. Soccer Federation. Product Designer, Mobile
The Product Designer will own the design of U.S. Soccer's mobile application, the iOS and Android experience that connects members, fans, and participants to the game across the country. Reporting to the Director of Product, this individual will own the end-to-end mobile design experience and serve as the design lead for the app, setting up the bar for craft, usability, and brand expression on a platform that touches our community every day. Apply Now.

Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.

ACC's Jim Phillips 'not worried' about Duke-Amazon deal
ACC commissioner Jim Phillips expressed full support for Duke’s landmark deal to broadcast three nonconference basketball games on Amazon Prime Video, calling the move a creative way to generate new revenue. While Phillips noted that both the conference and ESPN were closely involved in the negotiations, the agreement has drawn criticism from Big Ten commissioner Tony Petitti, who suggested Michigan’s involvement should entitle his league to a share of the profits. The deal highlights a potential loophole for schools to monetize out-of-conference games played outside their league's geographic footprint, leading some administrators to worry about the long-term impact on traditional media rights packages.
ESPN

Thanks for reading!

Sport & Story Daily is the sports industry’s daily resource for business news. In addition to serving up exclusive trends, Q&As, and columns, the newsletter connects readers to top platforms and stories from across the sports landscape.

Place your brand in front of the Sport & Story Daily audience and connect with the most influential people in sports.

Was this email forwarded to you? Sign up here!

Feel free to read our Privacy Policy

Reply

or to participate.