Sport & Story Daily July 29, 2024

Extra Income

July 29, 2024

Good morning! From Athlete to Entrepreneur

Paris Offers the Biggest Betting Opportunity in Olympic History
There are around 164 million adults in the United States who can legally bet on Team USA at the Paris Olympics. This number is up from the 2021 Tokyo Olympics, with only 97 million qualified adults. It is expected that the men’s 5-on-5 basketball will be the most heavily bet on, then the women’s 5-on-5.
^{Front Office Sports}

NBA Players Get Paid To Play In The Olympics—Just Not By The USOPC
Thirteen NBA players are ranked among the 20 highest-paid athletes competing in the Paris Olympic Games. The basketball players are not paid by the NBA or the International Olympic Committee. They are paid bonuses by their sponsors such as Nike, Under Armour and Adidas.
^Sportico

Jordan Love contract extension: The Green Bay Packers are on the most unprecedented QB run in NFL history
The Packers just signed quarterback Jordan Love to a four-year, $220 million extension. How did Love get to this deal? Aaron Rogers was mad about the team trading up for Love. Then, Rogers went to the Jets, and Love began his position as starting quarterback.
^{CBS Sports}

Ooh La La: Opening Ceremony Of Paris Olympics Draws 28.6M Viewers
The Olympic Opening Ceremony was broadcast live on NBCUniversal. There were about 28.6 million viewers, which marks the biggest turnout since the 2021 Games in London, with 40.7 million viewers. Heading into the Paris Olympics, NBC had anticipated breaking its all-time sales record of $1.25 billion, which it set in Tokyo.
^Sportico

Olympic Surfing Crashes on Tahiti Like a Wave
The Paris Olympic surfers are not staying on cardboard bets in the Parisian Olympic Village. They are a tiny village in Tahiti called Teahupo‘o, sleeping on a cruise ship or in local residents’ homes. With the athletes and fans coming to Teahupo‘o, it produces an economic spin-off effect of an estimated $11 million and gives locals extra economic opportunities.
^{Front Office Sports}

Iowa, Iowa State projecting increases in athletic department revenues for FY25 
Senior Associate Athletic Director of Iowa State, Nick Joos, said the athletic department is projecting its 2025 fiscal revenue to reach $114.2 million. This is an increase from last year’s $111.5 million budget but below its actual 2024 income of nearly $117 million.
^{Sports Business Journal}

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