Gamecocks+ and Garnet Trust Collective Announce Expanded Partnership

Sport & Story is excited to announce an elevated partnership with the Garnet Trust, the official NIL partner of South Carolina athletics. 

Beginning today, all Garnet Trust members at the Horseshoe level ($25/mo) and above gain access to Gamecocks+ at no additional cost.

The Gamecocks+ storytelling platform launched in September 2022 and features behind-the-scenes video content, including all-access docuseries, exclusive interviews, pregame and postgame analysis, player profiles, original films, and lots more. And now it’s all available to Garnet Trust members as an added benefit to Gamecock fans who support the school’s NIL efforts.  

The partnership comes on the heels of the launch of the Gamecocks PLUS Trust Bundle in November, a first-of-its kind “one-stop shop” package that seamlessly provides South Carolina fans with membership to The Garnet Trust, Gamecocks+ and the Gamecock Club – the department’s long-standing athletics development foundation – in one single bundle. 

“The leadership at South Carolina and the Garnet Trust have been on the cutting edge of the industry in understanding how to grow their membership by providing exclusive access to original content,” said Sport & Story President, Victor Vitarelli. “This expanded partnership is the next step in increasing NIL support and rewarding fans for their membership.” 

Sport & Story is a leading provider of content platforms and content production services, producing award-winning storytelling content that offers unparalleled access to teams, both on and off the field. With a portfolio that includes subscription platforms, podcasts, email newsletters and other content production services for esteemed institutions and collaborations with prominent media outlets, Sport & Story is committed to fueling fan engagement in sports.

For more information about Gamecocks+ visit GamecocksPlus.com

For more information about the Garnet Trust, visit GarnetTrust.com