Sport & Story Daily July 31, 2024

Getting Nitty Gritty

July 31, 2024

Good morning! From Athlete to Entrepreneur

Olympic sponsor Coca-Cola “making concerted effort” to address athlete plastic pollution concerns
The 2024 Paris Olympics is aiming to be the greenest games ever. More than 100 current and former athletes put their names on a letter sent to the chief executives of Coca-Cola and PepsiCo, urging the companies to use their sponsorship of major events to promote reusable products. Coca-Cola vice president of global sports and entertainment marketing and partnerships, Brad Ross, heard this and made changes. Beverage and water fountains with refill options are available at the Olympics, along with returnable glass bottles and bottles made with recyclable materials.
^{SportsPro Media}

Wild Sign Brock Faber to a Eight-Year Contract Extension
The Minnesota Wild signed Brock Faber to an eight-year contract extension. The 21-year-old will make $8.5 million a season beginning the 2025-26 season. Faber played in all 82 games for the Wild last year, scoring eight goals and 47 points. He set a single-season rookie franchise record for most assists, blocked shots and time on ice.
^{Yahoo Sports}

Fan Data Deconstructed
Deconstructing fan data across major sports will allow marketers to target the right audience and create the right strategy to maximize fan engagement. Fan data can be deconstructed into four major categories: the origins of the fan journey, fan demographics, how fans consume games and the commercial elements of sports. There is also the “Forever Fan” who tends to watch every nightly broadcast of their team, and 66% take action on a single brand.
^{Rolling Stone}

A New Sheriff in Town? Inside Scripps Sports’ Regional Sports Roadmap With VP, Broadcast Operations, Quinn Pacini
Scripps Sports has focused on its ability to provide professional and college sports leagues, conferences and teams with the ability to reach up to 100% of their fan bases through E. W. Scripps Company’s 60+ local TV stations and Ion Network. The company had broadcast deals with the Vegas Golden Knights and the then-Arizona Coyotes for the 2023-24 NHL season. Listen to an exclusive interview with Quinn Pacini, VP of Scripps Sports Broadcast Operations, as he discusses the local deals and plans on expanding the platform.
^{Sports Video Group}

Fresno State football coaching search 2024: Candidates, hot board, names to watch by top Bulldogs experts
Fresno State football head coach Jeff Tedford stepped down from his position due to ongoing health reasons. Tedford was with the Bulldogs for five seasons and led them to three Mountain West division titles, two Mountain West Conference titles and four bowl-game wins. Assistant head coach Tim Skipper was promoted to interim head Fresno State football coach. New athletics director Garrett Klassy is still expected to look for a new head coach.
^{CBS Sports}

Man United Plots $2.6B Stadium to Lead U.K. Sports Venue Evolution
Manchester United is considering the development of a new 100,000-seat stadium, costing at least $2.6 billion. If constructed, the facility would become the U.K.’s largest, surpassing Wembley Stadium, which seats 90,000.
^{Front Office Sports}

Talent Tracker: How we'd divide $20 million across Ohio State's roster, plus LSU's 'freak' commit of the week
Ohio State athletics director Ross Bjork said the Buckeye football players received $20 million in name, image and likeness (NIL) money. The money came from collectives and brand affiliates this past year and is believed to be the highest in the sport.
^{CBS Sports}

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