Hogs+ Wins Digiday Technology Award for Best Subscription Platform

Hogs+, the premier subscription platform for all things Arkansas Razorbacks, has been named the winner of the Digiday Technology Award for Best Subscription Platform. The Digiday Technology Awards recognize the companies and technologies driving innovation and excellence in the digital media and marketing industries.

"We are incredibly proud and humbled to be named the winner of the Digiday Technology Award for Best Subscription Platform," said Victor Vitarelli, president of Sport & Story, the parent company of Hogs+. "This award is a testament to the hard work and dedication of our team, and to our commitment to providing Razorback fans with the most comprehensive and engaging platform available. We're also deeply grateful for the innovative and supportive partners we have at the University of Arkansas, who have been instrumental in the success of Hogs+."

Hogs+ offers subscribers a wide range of exclusive content, including live and on-demand video, original documentaries, behind-the-scenes content, podcasts, written articles, and more. This fall has seen the premiere of a new 3-part original film, “Switzer,” and a 5-part series “Embrace the Hog” inside Razorback Football fall camp. 

"Our partnership with Hogs+ has provided our fans with an exclusive behind-the-scenes glimpse of our program, coaches and student-athletes,” said Hunter Yurachek, Arkansas Vice Chancellor and Director of Athletics. “Being able to showcase our programs and student-athletes through the lens of these defining moments has allowed us to elevate the Razorbacks while also helping amplify the personal brands of our student-athletes. The content we’ve produced further connects us to our passionate fanbase with unprecedented access and deep dives into some of the greatest moments of our rich history.”

Hogs+ is produced in partnership with Sport & Story, the leading provider of creative storytelling content in college athletics.

The Digiday Technology Awards are a highly competitive awards program, designed to highlight the transformative impact of technology on media and marketing. This year's winners showcase the innovative use of AI, advanced e-commerce technologies, and automation to deliver exceptional customer experiences and streamline operations.

About Hogs+

Hogs+ is the official content network for Arkansas Athletics, featuring exclusive storytelling, interviews, behind-the-scenes access, and more for only $7.99/month. Hogs+ is produced in partnership with Sport & Story, the leading provider of creative storytelling content in college athletics.

About Sport & Story

Sport & Story is a leading provider of content platforms and content production services, producing award-winning storytelling content that offers unparalleled access to teams, both on and off the field. With a portfolio that includes subscription platforms, podcasts, email newsletters and other content production services for esteemed institutions and collaborations with prominent media outlets, Sport & Story is committed to fueling fan engagement in sports.