Kalshi’s deal with the Pro Padel League

Kalshi’s deal with the Pro Padel League

July 8, 2026

Pro Padel League inks Kalshi to multiyear marketing deal
The Pro Padel League has signed a multiyear sponsorship agreement with prediction market platform Kalshi, establishing it as the league's official prediction market partner. This partnership builds on a successful 2025 proof-of-concept that demonstrated a strong demographic overlay between padel enthusiasts and Kalshi's user base. Under the new marketing deal, Kalshi will gain brand visibility on league broadcasts, offer PPL-specific markets, and host fan activations such as VIP hospitality spaces and padel clinics.
^{Sports Business Journal}

Inside LIV Golf’s Search for New Investors: From PE to Bankruptcy
LIV Golf is actively seeking $300 million from private equity and outside investors as the Saudi Public Investment Fund prepares to pull its financial backing at the end of the 2026 season. To navigate this critical transition, the league has hired financial and corporate restructuring advisors, sparking industry speculation regarding its long-term viability and potential bankruptcy risks. If new capital is secured, LIV plans to transition into a restructured era for 2027 by scaling back to a 10-event schedule and dramatically slashing player purses.
^{Front Office Sports}

NBC could try to get both English and Spanish rights to 2030 World Cup
NBC is actively exploring the possibility of acquiring both the English- and Spanish-language U.S. broadcast rights for the 2030 World Cup. The network currently holds the Spanish broadcast package via Telemundo and Peacock, while FOX possesses the English rights for the upcoming 2026 tournament. Although securing both packages would require a massive financial investment—particularly with potential NFL contract renewals occurring in the same year—NBC aims to offset the steep costs through substantial advertising revenue.
^{NBC Sports}

Fans the big winners from landmark media rights deal
The Australian Rugby League Commission has announced a landmark seven-year, $5.3 billion media rights deal starting in 2028 with Foxtel Group, Nine, and Sky NZ. This record-breaking agreement aims to keep viewing access affordable for domestic fans while leveraging a partnership with DAZN to expand the sport's global reach to 400 million subscribers. Under the new arrangement, Foxtel will broadcast every NRL and NRLW match live, while Channel Nine retains exclusive coverage of flagship events like the Grand Final and the State of Origin series.
^NRL

Gotham FC moving to new Etihad Park stadium in 2028
The two-time reigning National Women’s Soccer League (NWSL) champion Gotham FC will officially relocate its home matches to Etihad Park in Queens starting in 2028. The 25,000-seat stadium, which is New York City's first soccer-specific venue and the future home of Major League Soccer's New York City FC, represents a major step forward in establishing the city as a hub for world-class professional soccer. Moving from their current venue in New Jersey, Gotham FC has already opened up season ticket deposits for fans looking to secure priority access ahead of the 2028 transition.
^{The Stadium Business}

Suns, Mercury CEO Josh Bartelstein finalizing extension
Phoenix Suns and Mercury CEO Josh Bartelstein is finalizing a new contract extension to remain the leader of both franchises' business and basketball operations. Originally hired by owner Mat Ishbia in 2023, Bartelstein has been credited with successfully reshaping the organization's culture and building on the on-court success of both teams. The 36-year-old executive, who previously rose through the ranks of the Detroit Pistons' front office, continues to be trusted as a core foundational partner in Phoenix.
^ESPN

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MSU President Kevin Guskiewicz to remain at school after previously announcing departure
Michigan State University President Kevin Guskiewicz has announced that he will remain at the school, reversing his May decision to leave for the presidency at Clemson University. Guskiewicz stated that his change of heart followed a period of deep personal reflection and productive governance conversations with the MSU Board of Trustees. He will continue in his role with a salary of $1.5 million, which will be funded through non-university resources rather than the general fund.
^WILX

New Pac-12 Only FBS Conference Not Hosting Media Days
The newly re-launched Pac-12 will be the only FBS conference not to host traditional football media days or an official preseason kickoff event this summer. Senior VP and deputy commissioner Rick Hart explained that the league opted out of the expensive, multi-day gatherings because they are highly disruptive to team camps and often get lost in the noise of other conference announcements. Instead of a formal event, league executives plan to meet informally with media members at other events and reallocate the saved budget toward promotional activities throughout the upcoming season.
^{Front Office Sports}

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