Kalshi’s First Athlete Deal

Sport & Story Daily January 15, 2026: Kalshi made a deal with Bryson DeChambeau.

Author

Kelsey Middleton
January 15, 2026

Kalshi’s First Athlete Deal

January 15, 2026

Kalshi Tees Up First Athlete Deal With Bryson DeChambeau
Kalshi is a prediction market. The company has recently made pacts with new channels, sports leagues, teams and now an athlete endorser. Golfer Bryson DeChambeau reached an agreement with Kalshi that will include a TV commercial, social media posts, live appearances and promotions, branded content and more. DeChambeau said he will pitch LIV on signing with Kalshi, too.
Front Office Sports

Rob Manfred Cornered Over ‘Forcing’ Players Into Tough Waters as World Series Fate Hangs in Balance
The fight between the Players’ Union and the League has been going on for a while but it should end before the 2026 season. Rob Manfred is trying to do everything to pressure players into a salary cap. The current collective bargaining agreement expired Dec. 1, 2026. Owners continue discussing a salary cap internally, while players view those talks as a direct threat.
Yahoo Sports

Recreating A Miracle: USA Hockey returns to Lake Placid with unique hologram production
The U.S. men’s Olympic hockey team beat the Soviet Union during the medal round of the 1980 Winter Games. On Jan. 15, the key players will return to Lake Placid, N.Y., for a unique celebration. “Run Back the Miracle” is being staged at Michelob Ultra with support from the New York State Olympic Regional Development Authority to host both this event and the “Miracle on Ice.” There will be a holographic recreation of highlights of the game.
Sports Business Journal

Washington Nationals Partner With MLB In Shift Away From MASN Production
The Washington Nationals have ended their nearly two-decade broadcast partnership with MASN and joined Major League Baseball’s in-house production network. This will give the team full control over its local broadcasts for the first time since relocating from Montreal in 2008. The partnership with MASN expires next month. Six other teams have joined MLB’s production umbrella.
Barrett Media

Tom Brady lands star NFL quarterback Jayden Daniels to play in his controversial Saudi Arabia flag football game
Jayden Daniels will play alongside Tom Brady in the NFL legends controversial flag football game in Saudi Arabia. The Fanatics Flag Football Classic is on March 21 in Riyadh. The exhibition event will include some of the NFL’s biggest names on three teams: the Founders, Mustangs and Wildcats. Tom Brady will captain the Founders. Jayden Daniels will be on the Wildcats. The quarterback of the Mustangs has not been revealed.
Daily Mail

New hoops league Project B to make stop in Tokyo in April 2027
Project B is the new women’s and men’s basketball league. It will make its first stop in Tokyo in April 2027. The tournament in Tokyo will be one of seven stops on Project B’s global circuit season format that begins in November and runs through April. Each city will host a 10-day event that crowns a local champion and feeds into a season-long championship race.
ESPN

Get Ready for the Mike Tomlin TV Sweepstakes
Mike Tomlin stepped down as the Pittsburgh Steelers head coach. There’s a growing speculation that he will jump into a lucrative career in sports media. Tomlin has been the No. 1 draft pick of billion-dollar NFL media partners looking for the next great football analyst. Tomlin could be eyeing an open head coaching job with another NFL team.
Front Office Sports

Asheville Tourists. Director of Special Events
The Asheville Tourists are completing a $40 million renovation of McCormick Field, transforming the venue into a year-round destination for events beyond baseball. The Director of Special Events is a newly created position responsible for generating revenue and leading the booking, planning, and execution of all non-Tourists events at the ballpark. Apply Now.

Sarasota Paradise. Communications and PR Specialist
We're seeking a proactive Communications and PR Specialist to lead our external storytelling and media efforts as we build brand awareness in the Sarasota-Manatee region and beyond. Reporting directly to the CEO, this role is pivotal in a startup environment, where you'll work closely with departments like Marketing, Operations, and Sales. This is a full-time position ideal for someone with a small business mindset who thrives in fast-paced ops and traditional sports values, focusing on press relations, releases, email newsletters, and influencer marketing—no social media management required. Expect cut-through-the-noise execution to drive real results in a lean team. Apply Now.

Los Angeles Lakers. Manager, Global Social & Digital Growth
The Manager of Global Social and Digital Growth is responsible for driving global awareness of the Lakers brand and growing fandom internationally at a rapid scale. The ideal candidate is a paid media expert who understands how to effectively utilize paid placements across social and digital platforms to reach new global audiences. The role will keep a pulse on and understand cultural trends and nuances within priority international markets to drive international fan engagement. As part of the larger Integrated Marketing plans, this role will promote key marketing initiatives such as tentpoles, seasonal milestones, and cultural moments within priority international markets with support and guidance from Brand Strategy, Marketing Operations, and the broader Integrated Marketing team. Apply Now.

Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.

Daktronics’ Gies Memorial Stadium installation to set new college benchmark
The University of Illinois has teamed up with Daktronics to design, manufacture and install what will be the largest main video display in college football. It will be 17,315 square feet. The current largest display in college football is 10,690 square feet at Auburn’s Jordan-Hare Stadium. The project will be completed ahead of the 2026 college football season.
The Stadium Business

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