Kelce Put a Ring On It

Sport & Story Daily August 27, 2025: Travis Kelce and Taylor Swift’s engagement ripped through Chiefs practice, but the team won't give media access to him until next week.

August 27, 2025

Yes, we know this is a sports business newsletter, but there’s no getting around this NFL-meets-pop-culture juggernaut

August 27, 2025

AP Photo/Ashley Landis, File

Pop-Tarts and Diamond Rings: Travis Kelce and Taylor Swift’s Engagement Rips Through Chiefs Practice
The Chiefs do not anticipate making Kelce available to reporters until next week in Brazil, where the reigning AFC champions are set to open the season against the rival Los Angeles Chargers on Friday night in Sao Paulo.

“Today is a fairytale,” the Chiefs posted on social media around the end of practice. “Congrats to Travis and Taylor — we’re excited to have you as a permanent member of the Chiefs Kingdom family!”
AP News

Getty Images

Report: Pinault Family Exploring Sale of Puma After Value Drop
The Pinault family has “reached out to potential buyers” for a stake in Puma after the German sports brand “lost about half of its market value in the past year,” according to sources cited by Henning, Cao, Chan, & Baigorri of BLOOMBERG NEWS via SBJ. Puma shares “surged as much as 20%” in German trading following the report. Before today, Puma shares had “slumped by 50%” in the past 12 months, hit by “weak demand for its sports and exercise gear and concerns about the impact of US tariffs.”
Sports Business Journal

Photo illustration by Lorenzo Gordon

Ads in NFL Games Are 23 Times More Effective Than All Other TV Buys
Sportico’s Anthony Crupi writes, “The cost of buying airtime in a regular-season NFL game has never been higher, but for marketers with the wherewithal to plunk down more than $1 million for 30 seconds of commercial inventory, no media investment is anywhere near as effective.

“According to EDO’s ‘2024-25 NFL TV Outcomes Report,’ a single ad that aired during last season’s slate of games across broadcast and cable delivered the same impact as 23 commercials in any non-NFL programming. Which is to say, a marketer looking to generate the same amount of engagement as a standalone spot in an NFL telecast would have to buy 23 half-minute units elsewhere to match the effectiveness of an in-game ad.”
Sportico

FCC Chair Tells Google To Get Deal Done In YouTube TV-Fox Carriage Fight; YouTube Responds – Update
“Google removing Fox channels from YouTube TV would be a terrible outcome. Millions of Americans are relying on YouTube to resolve this dispute so they can keep watching the news and sports they want —including this week’s Big Game: Texas @ Ohio State. Get a deal done Google!,” FCC chair Brendan Carr posted on X.

YouTube responded with its own post on X. “We love football too @brendancarrfcc! We’re working hard to negotiate a deal that’s fair to Fox, our valued subscribers and all of our partners. Stay tuned.”
Sports Business Journal

NFL Sunday Ticket Debuts Monthly Plan—But at a Steep Cost
FOS’ David Rumsey writes, “YouTube is adding a month-to-month option to NFL Sunday Ticket this season, increasing the flexibility—albeit with a price hike—of the out-of-market media-rights package that is the center of a $14 billion antitrust lawsuit. For the first time since Sunday Ticket was launched in 1994, viewers will be able to purchase the service for a single month, as opposed to the entire season, which costs $276 for new users (with a YouTube TV subscription) and $378 for returning users.
Front Office Sports

Tommy Fleetwood Drama Spurs NBC to Strong Tour Championship
SBJ’s Josh Carpenter writes, “The drama around Tommy Fleetwood’s first career PGA Tour victory led to a big increase on television at the Tour Championship, with NBC drawing the most-viewed non-major of the season. The network drew 4.5 million viewers on Sunday from 3pm-6pm ET as Fleetwood held off Patrick Cantlay, marking an increase from 3.4 million last year when Scottie Scheffler won both the tournament and FedExCup in the late window.”
Sports Business Journal

IShowSpeed to Join NFL’s YouTube Debut for Week 1 Chiefs-Chargers Matchup
The Athletic’s Dan Shanoff writes, “When YouTube makes its NFL broadcast debut with the Chiefs-Chargers game on Friday, Sept. 5, at 8 p.m. ET, the single biggest audience driver could be mega-popular influencer “IShowSpeed,” whose YouTube subscriber count tops 43 million fans, making him one of the most widely consumed creators in the world.”
The Athletic

‘Wake Up Barstool’ Will Be Name of New FS1 Show
“Wake Up Barstool” will be the name of the new morning show on FS1 done in conjunction with Barstool Sports. The two-hour show will debut Sept. 2 and air weekdays from 8-10am ET and feature personalities Dave Portnoy, Dan “Big Cat” Katz and Eric “PFT Commenter” Sollenberger, with T-Bob Hebert, Brandon Walker and former NBAer Jason Williams among those on a rotating basis. “Wake Up Barstool” will then have an encore show from 10am-12pm ET that will lead into “The Herd with Colin Cowherd” at noon.
Sports Business Journal

Tampa Bay Rays. Director, Marketing
The department is seeking a Director, Marketing who will support these campaigns while primarily focusing on traditional and digital advertising mediums, including TV, radio, print, OOH, paid social, programmatic display, SEM, etc. This role will also oversee Raysbaseball.com and all email marketing initiatives while overseeing and growing a team of talented marketers. Apply Now.

NHL. VP, Content Distribution
The VP, Content Distribution collaborates with internal NHL teams, including from the Content and Innovation departments, to support group priorities and ensure content distribution ideas align with League obligations and objectives. The ideal candidate will be comfortable evaluating new business opportunities, balancing evolving priorities of multiple constituents, and identifying and managing risk factors, with an eye towards expanding reach and maximizing monetization opportunities from NHL content. Apply Now.

NFL. Senior Director, Global Fan Engagement Marketing
The National Football League is seeking a strategic, data-driven marketing leader to advance our 1:1 fan engagement strategy, journey orchestration, and personalization at scale. This high-impact role requires deep experience in audience strategy, MarTech innovation, and performance-oriented engagement.

You will lead the design and activation of personalized fan journey - leveraging automation, real-time decisioning, and the full power of our customer data platform (CDP) to deliver the right message, at the right time, through the right channels. Apply Now.

PGA Tour. VP & Executive Director
The VP & Executive Director is the lead executive of the tournament and has overall responsibility for delivering a world-class experience for players, fans, partners, volunteers, and all tournament constituents. The Executive Director will lead a team that will develop and execute a plan to increase tournament net revenue, player prize money, charity, and reserve levels through best-in-class sales and marketing strategies. The Executive Director will increase onsite hospitality sales, increase attendance and community activation, and ensure excellence in all operational aspects of the tournament. Apply Now.

Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.

How College Football Players Spend NIL Money, From Cars to Fishing Gear to Wedding Rings
The Athletic’s Scott Dochterman writes, “Four years after college athletes became eligible to earn money based on who they are and what they do, NIL agreements are everywhere in college football. This summer, The Athletic asked 57 current players about their first major purchase funded by an NIL check. Their answers ranged from helping out their family to exotic trips to bedroom furniture upgrades.”
The Athletic

LSU QB Garrett Nussmeier Aims to Show Why Patience and Loyalty Was the Right Road For Him
AP News’ Brett Martel writes, “Nussmeier finally became LSU’s starter in 2024, passing for 4,052 yards and 29 touchdowns — good enough to make him a viable 2025 NFL draft candidate. Yet he felt he would not have been true to himself if he’d passed up a chance to start as many as six more games in LSU’s 102,000-seat Tiger Stadium for a team with College Football Playoff aspirations.

“LSU means the world to me and my family,” he said.
AP News

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