LeBron now with DraftKings
September 8, 2026
LeBron James Jumps to Polymarket From DraftKings, With Football Focus
LeBron James has entered a new endorsement deal with prediction market platform Polymarket, switching over after his previous contract with DraftKings expired earlier this summer. The partnership will focus primarily on football, kicking off with a major campaign following a teaser post on X that quickly generated millions of views. Under NBA policies, players are permitted to endorse prediction markets as long as they do not promote specific NBA-related event contracts.
Front Office Sports
Kirk Herbstreit’s dog Peter now has his own store, merchandise
ESPN college football analyst Kirk Herbstreit has launched a travelling pop-up shop and online store called the Peter Fan Club, dedicated to his golden retriever Peter who travels with him to games nationwide. The shop follows ESPN's College GameDay broadcast location, offering Peter-themed apparel such as shirts, hats, bandanas, and stickers. A portion of proceeds from merchandise sales benefits local veterinary schools and dog-focused non-profit organizations in the communities the broadcast visits.
Awful Announcing
US Open make final punishment decision to Serena and Venus Williams after breaking strict rule
The United States Tennis Association decided not to fine Serena and Venus Williams after they skipped their mandatory post-match press conference following a first-round doubles loss at the US Open. Reports indicate that Serena left the stadium in a hurry immediately after the match, leaving Venus behind in the locker room. Because the discretionary penalty was waived for the pair, both sisters avoided financial punishment for the code violation despite mandatory Grand Slam media protocols.
The Sun
US Open’s million-plus crowd is pushing tennis into a data-ops business
Driven by attendance topping one million at the US Open, the United States Tennis Association (USTA) is expanding its tech stack to manage complex, large-scale operations across ticketing, retail, and fan experiences. Through initiatives like its USTA Connect conference and partnerships with enterprise vendors, the organization is actively integrating startups and advanced platforms to solve data-sharing, identity matching, and accessibility challenges. Ultimately, this shift highlights how major sports events are evolving from basic event technology to comprehensive data-operating models that can withstand extreme operational demand.
Market Scale
Plans presented for new White Sox ballpark
Justin Ishbia, prospective owner of the Chicago White Sox, has unveiled AECOM-designed renderings for The Railyards, a proposed 80-plus acre mixed-use riverfront district in Chicago's South Loop featuring a new ballpark. Under an agreement with current owner Jerry Reinsdorf, Ishbia is infusing capital into the franchise with options to acquire a controlling interest between 2029 and 2034. The proposed stadium project aims to replace Rate Field—where the team's lease expires in 2029—while bringing housing, jobs, and expanded healthcare access to the local community.
The Stadium Business
Roger Goodell Signs New NFL Contract, Latest Details and Projected Career Earnings
Roger Goodell has signed a four-year contract extension that keeps him on as NFL commissioner through the 2030 season, marking his fifth extension since taking the position in 2006. The deal is heavily performance-based—with over 95% of compensation tied to specific metrics—and aligns with the expiration of the league's collective bargaining agreement in March 2031. By the end of this extension, Goodell will have served 24 years as commissioner, leading the league through massive financial growth and international expansion.
Bleacher Report
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Florida State golf commit Charlie Woods inks NIL deal with TaylorMade
Charlie Woods, a Florida State men’s golf commit and son of Tiger Woods, has signed a Name, Image, and Likeness (NIL) deal with TaylorMade. Represented by Players Group Management, the high school senior already plays with TaylorMade clubs and won the 2025 AJGA Team TaylorMade Invitational. With this partnership, he joins a roster of notable athletes that includes his father, Miami signee Kai Trump, and future college teammate Miles Russell.
On3
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