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- Sport & Story Daily December 12, 2023
Sport & Story Daily December 12, 2023
Sport & Story Daily December 12, 2023

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December 12, 2023
Good morning! Major League Soccer emerges as the breakout marketer of the year

Mike Ehrmann/Getty Images North America via Bloomberg
Behind Major League Soccer’s Breakthrough Year—Messi, Apple TV And More
It was year one of a 10-year, $2.5 billion deal to broadcast all MLS matches through Apple TV, the first all-streaming deal for major U.S. sports. It was also the year that global superstar Lionel Messi joined MLS’s Inter Miami club, delivering on generational talent while attracting the attention of millions the world over.
adage.com
Kellanova’s CMO On Pop-Tarts’ First Bowl Game, GEN Z And AI
Kellanova is sponsoring two bowl games this college football season—the new Pop-Tarts Bowl and the returning Cheez-It Citrus Bowl—in a bid to connect with Gen Z and further expand consumers’ perceptions of its products.
adage.com
Announcing nominees for Sports Business Awards: Tech
Since applications closed in October, SBJ Tech’s staff reviewed the 271 submissions — up from 177 from last year’s inaugural edition — across eight categories, including Best in Sports Technology, which will be chosen from the winners of the other seven.
sportsbusinessjournal.com
2024 NFL Draft order: Bears have strong hold of No. 1 pick; Patriots' victory doesn't cost them No. 2 spot
The 2024 NFL Draft is still a little over four months away, but fans of some teams (namely Bears, Cardinals, and Patriots) are already looking ahead to April.
cbssports.com
Saudi Arabia Keeps Buying Into Sports. The WTA Is Resisting, For Now
Saudi Arabia has been very clear in its intentions to buy into as many pro sports outfits as possible, but some outfits are still trying to hold firm.
frontofficesports.com

Was the Dodgers’ and Shohei Ohtani’s $700 million deal a good one?
“It’ll pay for itself within six or seven years,” said one MLB evaluator. “He’s literally just a money factory. Even just on advertising alone. All the eyeballs from Japan. He’s like Michael Jordan to them. He’s like Taylor Swift.”
theathletic.com
National Football League Launches ‘Leaders’ Program to Expand Retail Licensing Portfolio with Diverse Brands
The NFL announced the launch of Leaders, the league's first retail program focused on creating NFL licensing for brands, collaborators, and artists from diverse backgrounds and underrepresented communities.
nflcommunications.com


Getty
Netflix Serves Up More Live Sports With Rafael Nadal Facing Carlos Alcaraz In Tennis Slam
Netflix is serving up another live event despite insisting the company is not in the live sports business. The streamer is launching The Netflix Slam, a tennis match headlined by Rafael Nadal and Carlos Alcaraz.
deadline.com

(Rick Egan | The Salt Lake Tribune)
Salt Lake City is ‘working hard’ to keep the Utah Jazz downtown, city leaders say. What happens next?
Will the Utah Jazz stay in Salt Lake City? Smith Entertainment Group, the company with a majority stake in the Jazz, has reportedly explored building a new arena outside of Utah’s capital city
saltlakecitytribune.com
One Philly Arena Or Two? Division Grows Between Sixers, Flyers Owners
Philadelphia is known as the City of Brotherly Love, but there’s not a lot of it right now between the parent organizations of the Philadelphia 76ers and Flyers as the NBA team seeks its own facility for the first time in franchise history.
frontofficesports.com
Why Vegas Was The Ideal Host For NBA In-Season Tournament Finals
The NBA’s inaugural In-Season Tournament—won by the Los Angeles Lakers, who beat the Indiana Pacers, 123-109, on Saturday night—was a success, but whether the semis and finals will be back in Las Vegas next year is still TBD.
sportico.com

Tony Granato taking leave as NHL TV analyst after cancer diagnosis
Tony Granato, 59, was recently diagnosed with a form of non-Hodgkin lymphoma and is taking a leave of absence from his TV analyst positions with NBC Sports Chicago and NHL Network. He begins treatment this week.
theathletic.com

Northern Iowa faculty seek end to general fund support for athletics
With the University of Northern Iowa strapped for cash and its tuition revenue sliding, faculty members criticize the administration for devoting nearly $4.3 million of the campus’ general university funds to athletics in the 2023 budget year.
thegazette.com
College Football Playoff: Ranking each field throughout four-team era ahead of expansion in 2024 season
The final College Football Playoff of the four-team era is coming in hot. The current format will give way to an expanded 12-team field in 2024, bringing an end to a somewhat contentious era in this sport's history. No matter what, there’s no denying that not all venues are created equally.
cbssports.com
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