College Sports in Her Hands

Sport & Story Daily April 4, 2025: The future of the college sports industry may lie in the hands of U.S. District Court Judge Claudia Wilken.

“For [U.S. District Court Judge Claudia] Wilken, 75, her decision to give the final go-ahead could very well be her last chance to shape the future of the college sports industry, a subject she knew little about when it first landed on her docket 16 years ago.” - Sportico

April 4, 2025

Illustration by Matt Palacio. Photos: Getty and US District Court for the Northern District of California

The NCAA’s Judicial Game-Changer Readies Her Final Shot
Sportico’s Daniel Libit and Michael McCann write, “In the months since, the settlement has faced a wave of objections from athletes, schools and other stakeholders. They have urged the judge to either reject it entirely or at least delay its implementation. At the same time, the college sports industry has aggressively moved forward with the expectation the settlement will soon take effect. Numerous college athletes have already signed agreements with schools outlining their terms of payment for the 2025-26 academic year.

“For [U.S. District Court Judge Claudia] Wilken, 75, her decision to give the final go-ahead could very well be her last chance to shape the future of the college sports industry, a subject she knew little about when it first landed on her docket 16 years ago.” 
Sportico

NFL leadership Promises it Won’t Budge on DEI
Roger Goodell and four senior NFL owners all reaffirmed the league’s commitment to their diversity policies at the annual meeting, which comes amid the Trump administration’s onslaught against efforts to promote diverse workforces, including at longtime NFL outside law firm Paul, Weiss.

“We have to stay with the diversity and have it be merit-based as well,” Patriots owner Robert Kraft said. “Most of ownership is committed to that -- I know we are committed to this diversity.”
Sports Business Journal

Trump Again Says He Wants to See PGA Tour, LIV Golf Merged
“Ultimately, hopefully, the two tours are going to merge. That’ll be good. I’m involved in that too,” Trump told reporters on the flight to Miami. “But hopefully we’re going to get the two tours to merge. You have the PGA Tour and the LIV Tour. And I think having them merge would be a great thing.”
AP News

NBAE via Getty Images

Grant Hill Extends With TNT Sports, Expands Role
TNT Sports has reached a long-term extension with Basketball HOFer Grant Hill that will see him continue to be a lead game analyst on TNT Sports and CBS Sports’ collective coverage of the NCAA Men’s Basketball Tournament. He will also expand the scope of his contributions to TNT Sports, including its coverage of Big East and Big 12 basketball, with both set to begin during the 2025-26 season. Hill joined TNT Sports in 2013 and will call his 10th NCAA title game on Monday (TNT Sports via SBJ).
TNT Sports via Sports Business Journal

SOPA Images/LightRocket via Gett

St. Petersburg Approves Funds to Fix Trop’s Roof
St. Petersburg City Council members voted Thursday to “approve replacing Tropicana Field’s roof.” The city will spend $22.5M “for a new teflon-coated fiberglass roof, made of the same material as the original.” It’s “about half of the total estimated cost to fix the stadium,” tallied in November at $55.7M. The vote “represents a major step toward readying the dome” for the Rays’ return “in time for the 2026 season.”
Tampa Bay Times via Sports Business Journal

Bills Aiming to Land 2029 NFL Draft Around New Stadium
Bills COO Pete Guelli said that the organization is “likely to focus” on holding the 2029 NFL Draft after last summer announcing their intentions to bid for the 2028 event, according to Ryan O’Halloran of the BUFFALO NEWS. The club will send a “contingent to Green Bay for this month’s draft (April 24-26) to observe how a smaller market hosts the event.” The new Highmark Stadium is scheduled to open in 2026, and the property that the team’s current stadium sits on will be “the focal point” of the draft festivities.
Buffalo News via Sports Business Journal

Texans Looking to Build New Team Headquarters
The Texans are “seeking a space to build a new team headquarters” that would “likely house practice fields, weight rooms, meeting spaces and offices,” according to Jonathan Alexander of the HOUSTON CHRONICLE. Team owners Cal and Hannah McNair did not specify where they “would build a new headquarters or when,” but they “indicated that something could be on the horizon in the near future.”
Houston Chronicle via Sports Business Journal

Golden State Warriors. Content Director
As Content Director, you will oversee and develop original content to tell compelling stories that are both rooted in and transcend the world of sports and entertainment. In this role, you will develop and produce unscripted and scripted programming that explores the intersections of sports, culture, and entertainment. This position reports to the Chief Commercial Officer.
Apply Now.

Playfly Sports. Director, Sponsorship Sales (Baylor Sports Properties)
The Director, Sales will be responsible for generating incremental sponsorship revenue on behalf of university to meet and exceed individual and team goals for Playfly. The person in this role will work on-site with the Senior Staff at university athletics and Playfly Sports Properties senior level staff to pitch and close enterprise partnership agreements. This role will also be responsible for leading and managing a team of sales & services roles at the university. Apply Now.

Fox Sports. Director, Customer Relationship Management (CRM) of Big Ten Network
The Big Ten Network is seeking a Director, Customer Relationship Management (CRM) of B1G+. B1G+ is the network’s direct-to-consumer subscription service for thousands of live non-televised games, next day on-demand replays, 18 school channels programmed 24 hours a day and access to Big Ten Network’s library of previous season classics and original programming.
Apply Now.

Minnesota Vikings. Senior Director, Partnership Activation & Merchandising
This role leads the Partnership Activation and Merchandising Teams, driving strategies for corporate partnerships, merchandising (internal and external), and marketing. The leader will collaborate across departments, including Revenue, Video, Legal, Finance, Brand Marketing, Community Relations, and Strategy & Insights, ensuring alignment with the overall team sports strategy. Apply Now.

Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.

AP Photo, John Lochner

The Crown Fills Broadcasting Spots For Fox Sports and Provides NIL Incentives for Players
“We’re trying to provide an additional experience that those high-profile universities feel like they can participate from both financial and a brand standpoint,” said Jordan Bazant, who is in charge of the tournament for Fox Sports.. “But at the same time, that opens up other opportunities for mid-majors and low Division I majors to participate in these other events. So we think we’re just adding to the potential opportunities for student-athletes, not taking away from anyone.
AP News

Women’s March Madness Has a Portal Problem. Can GMs Solve It?
FOS’ Annie Costabile writes, “Timing is everything. And at the women’s Final Four, the timing of the transfer portal opening is everything but easy to manage for the four teams still playing.

Coaches and their staffs are pulling double duty, preparing their teams for games Friday and fielding calls from portal players. It’s a role South Carolina coach Dawn Staley said they’re accustomed to. What if they didn’t have to be?”
Front Office Sports

Women’s Hoops Keeps Climbing: Clark’s Boom to Bueckers’s Moment
FOS’ Colin Salao writes, “The 2025 women’s March Madness tournament was never going to surpass the heights of last year. The Caitlin Clark Effect is unlike anything ever seen in sports.

“However, this year’s tournament has shown significant increases among key business metrics that indicate a level of retention in fan interest from last year.”
Front Office Sports

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