NFL Averages 15.58 Million Views Per Game

Sport & Story Daily October 1, 2025: The NFL reaches its highest viewership level at this point of the season since 2010.

NFL Averages 15.58 Million Views Per Game

October 10, 2025

NFL Viewership Reaches Highest Level Since 2010, Up 8% from 2024
The middle of the NFL season is approaching. After Week 5, NFL games are at an average per-game viewership of 18.58 million. This marks the highest level at this point of the season since 2010, and the second-largest such mark on record. The current figure is up 8% from last year and 9% from 2023.
Front Office Sports

Connor McDavid signs a two-year, $25 million contract extension with the Edmonton Oilers
The Edmonton Oilers gave Connor McDavid a two-year, $25 million contract. He will not be the highest-paid player on his own team, settling for more than $1 million a year less than longtime running mate Leon Draisaitl. McDavid stated that he did not want a raise, he wants to win the Stanley Cup.
AP News

DAZN narrows losses to US$936m in 2024, eyes profit in 2026
DAZN posted a pre-tax loss of $935.6 million in 2024. This marks an improvement of $501.4 million on the deficit it recorded the previous year. The narrower losses were a result of reductions in operating costs, including rights fees.
SportsPro

Netflix Ready to Bid for Champions League Rights
Streaming platforms are increasingly entering the world of live sports. Netflix has been tipped to bid for Champions League broadcasting rights. Amazon Prime Video has been showing one live Champions League match in the uK per round of fixtures in the recent season. Apple TV+ hold exclusive global rights to Major League Soccer.
Sports Illustrated

Candy maker Ferrero goes all in on sports with Super Bowl ad, World Cup promotions
Ferrero North America is planning to spend more than $100 million on marketing campaigns tied to the Super Bowl and World Cup next year. The company was founded in Italy and entered North America nearly half a century ago. They only really started investing in the market over the past decade.
CNBC

Clark County approves A’s ballpark development agreement
Clark County approved a development agreement for the Las Vegas A’s stadium. The agreement was unanimously approved on Wednesday. There are regulations surrounding the construction, operation, air quality, water conservation and aviation of the stadium. The approval was needed to enable the A’s to request public funding from Clark County.
The Stadium Business

Tigers give smallest playoff crowd in Comerica Park history a lot to cheer
The Detroit Tigers failed to reach 40,000 tickets sold for a postseason game for the first time in history. Comerica Park opened in 2000. There were thousands of empty seats in the upper deck in left and right field for Game 4 of the American League Division Series against the Seattle Mariners.
The Detroit News

Fox’s Mark Schlereth to Replace Mark Sanchez This Sunday
After the recent stabbing involving ex-Jets QB Mark Sanchez, Mark Schlereth will be covering Fox Sports’s NFL games this week. Schlereth is a three-time Super Bowl Champion. He will be the game analyst for the Seahawks-Jaguars game at 1pm ET on Sunday.
Front Office Sports

Longtime Nationals Executives Are Out As Paul Toboni Has Started To Make Changes
Changes are happening in the Washington Nationals’ front office. The team’s new president of baseball operations, Paul Toboni, started to make changes to the front office. Assistant general managers Eddie Longosz and Mark Scialabba will not return to the company.
Sports Illustrated

FIFA World Cup 2026. Regional Operations Manager
Reporting organizationally to the Senior Manager Accreditation Operations, the Regional Manager Accreditation Operations, Central, will be a key member of the FIFA26 Accreditation team, and work in a very diverse Accreditation department (consisting of team members from Greece, India, Italy, the US and Canada) and in close collaboration with the FIFA Zurich Accreditation department (consisting of team members from across the world including Swiss-German, German, Russian and Dutch backgrounds) responsible for delivering the FWC26 Accreditation operations. Apply Now.

NCAA. Senior Associate Athletic Director and Chief Financial Officer
Provides strategic leadership and oversight of financial planning, reporting, and budget management for the Division of Intercollegiate Athletics. Serves as the primary liaison to University financial offices and ensures fiscal integrity, regulatory compliance, and effective collaboration across University departments. Apply Now.

Formula 1 Las Vegas Grand Prix. Director, Partnership Development
The FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX has rapidly become a world-class event in its first two years. This three-day spectacle attracts a global audience to witness the world's greatest drivers and cars navigate the iconic Las Vegas Strip at breathtaking speeds approaching 200 mph. You will be responsible for generating revenue through the sale of marketing sponsorships. Ideal candidates will be experienced and commercially motivated professionals with a proven track record of securing multi-year partnerships. Apply Now.

Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.

ISU And Learfield Extend Partnership Through 2038
Iowa State Athletics and Learfield are set to enter the new age of college athletes with a long-term partnership. The deal is focused on revenue generation and student-athlete marketing opportunities. Learfield has been Iowa State’s exclusive multi-media rights holder since the 2006-07 academic year. The extended partnership runs through the 2037-38 academic year.
Iowas State

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