- Sport & Story Daily
- Posts
- NFL & lululemon collection
NFL & lululemon collection
Sport & Story Daily October 1, 2025: The NFL and lululemon have collaborated for an all new fan apparel collection.

NFL & lululemon collection
October 28, 2025

NFL and lululemon Announced Elevated Fan Apparel Collections Exclusively Available Across NFL Shop, Fantatics and Team Shops
It is the first time that lululemon has offered officially licensed products for the NFL or any of its teams. The collection will feature iconic lululemon pieces across men’s and women’s apparel and accessories. Fans can shop the collection beginning on Oct. 28 on NFLShop.com, Fanatics.com and team retail locations, including online and at stadium retail stores.
NFL


Soccer in the United Stats shatters records, generating $260 million in revenue in 2025
The total revenue reported by the U.S. Soccer Federation amounted to $263.7 million. The expenses reached $261 million. Compared to 2024, the revenue increased by more than $70 million. The most striking component of its income comes from sponsorships, licensing and fan engagement.
Mundo Deportivo
Questions linger on Engelbert as WNBA meetings reconvene
The WNBA and WNBPA enter their final days of CBA negotiations. The deadline is Friday to either extend their talks or possibly begin a work stoppage. WNBA Commissioner Cathy Engelbert was out of pocket last week. The players are wondering what role she will play, if any, in the itinerary.
Sports Business Journal
How can the NBA address prop betting problem? Three possible solutions as league faces another gambling scandal
One way to mitigate gambling scandals is to minute minimum for prop bets. A standard prop bet is live the moment a player steps on the floor. The books could introduce a minutes minimum for any prop bet, like 20 minutes in a game. There can be a rule where only certain players are eligible for prop bets. Finally, there can be a limit of prop betting offers.
CBS Sports


Minute Media Cuts Include About 10 Players’ Tribune Layoffs
The athlete-centric publication founded by Derek Jeter, The Players’ Tribune, made a round of cuts. About 10 jobs have been cut. One source speculated that the publication could be divested from Minute Media at some point. A spokesperson said it is not for sale.
Front Office Sports


Atlanta Braves extend Delaware North deal
Delaware North has signed a multi-year extension to its partnership with the Atlanta Braves. The new deal will run until the end of the 2036 MLB season. The company has provided food and beverage services for the Braves since 2016. Patina Group, Delaware North’s premium lifestyle division, will oversee the management of Trust Park’s premium spaces.
The Stadium Business


Inside Brian Kelly’s messy firing at LSU: How it all unraveled so quickly in Baton Rouge
On Sunday, Brian Kelly was fired as the LSU head football coach. The decision to fire Kelly extended to the state’s top elected official, Jeff Landry, a first-term Republican. Landry had a big influence over the 14-member LSU Board of Supervisors. He appointed six of them and is due to appoint four more next year when their terms expire. LSU is also in search of a permanent university president. There are currently five finalists. This is why the governor grabbed authority over key decisions. Kelly’s buyout is roughly $53 million.
Yahoo Sports
![]() | Augusta National Golf Club. Senior Project Manager. |
![]() | Los Angeles Dodgers. Director, Community Relations. |
![]() | NCSA College Recruiting. Vice President of Business Development. |
Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.

NCAA ordered by jury to pay $18M in football concussion lawsuit
The NCAA owes a former college football player and his wife $18 million. The college sports’ major governing body was negligent in failing to warn the player about the long-term effects of concussions. Robert Geathers played at South Carolina State University from 1977-1980. He was diagnosed with dementia several years ago. He was found to have CTE, chronic traumatic encephalopathy, which has been found in many former football players.
ESPN
Thanks for reading!
Sport & Story Daily is the sports industry’s daily resource for business news. In addition to serving up exclusive trends, Q&As, and columns, the newsletter connects readers to top platforms and stories from across the sports landscape.
Place your brand in front of the Sport & Story Daily audience and connect with the most influential people in sports.
Was this email forwarded to you? Sign up here!
Feel free to read our Privacy Policy



Reply