NFL talks prediction markets
July 29, 2026
NFL Sounds Alarm on ‘Objectionable’ Prediction Markets
The NFL submitted a formal comment letter to the Commodity Futures Trading Commission (CFTC), arguing that proposed rules for sports prediction markets fall "significantly short" in preventing market manipulation and protecting consumers. To address these integrity concerns, the league urged the federal regulator to establish a minimum trading age of 21 and enforce an outright ban on contracts tied to officiating decisions, individual player stats, and pre-determined coaching or roster choices. Rejecting the argument that permitting high-risk contracts is necessary to deter unregulated offshore trading, the NFL remains one of the few major U.S. sports leagues actively resisting partnerships in the sector.
Front Office Sports
Hyundai and Inter Miami CF Drive Forward Multi-Year Partnership
Hyundai Motor America has entered into a multi-year partnership with Inter Miami CF, designating Hyundai as the club’s Official Mainstream Automotive Partner and a Founding Partner of Miami Freedom Park. The deal includes major venue integrations across Nu Stadium, such as naming rights for the Hyundai Club and the Hyundai Garage parking structure. Additionally, the collaboration will drive fan engagement through digital content and matchday experiences while donating to Hyundai Hope On Wheels for every regular-season goal scored.
Inter Miami FC
Broncos half-price tickets to go on sale Tuesday, July 28
The Denver Broncos will release a limited inventory of half-price single-game tickets for the 2026 season starting at $23.00 on Tuesday, July 28, at 10 a.m. MT. Offered in compliance with local stadium agreements, purchases are strictly limited to four tickets per household for a single game and will be verified by Ticketmaster. These mobile-only tickets are non-transferable, cannot be resold, and will be delivered directly to the buyer's device on the day of the game.
Denver Broncos
WNBA Viewership Up Double Digits Halfway Through 2026 Season
League-wide WNBA viewership has increased by 12% year-over-year during the 2026 season, averaging 742,000 viewers per game and reaching a record 73 million viewers by the All-Star break. Caitlin Clark and the Indiana Fever remain the league's primary ratings draw, accounting for the top seven most-watched broadcasts of the year, including a peak audience of 2.64 million on NBC. Although new media-rights agreements are delivering strong early results, the league's primary challenge moving forward is sustaining audience growth across all teams and broadcast networks beyond star-studded matchups.
Barrett Media
Royals stadium meeting at Crown Center derailed, cut short by protest
A public hearing regarding the proposed rezoning of Crown Center for a new $1.9 billion Kansas City Royals stadium was cut short on July 27, 2026, after being disrupted by protesters. Members of labor advocacy groups, including the Missouri Workers Center and Stand Up KC, erupted into chants demanding a public vote on the city's planned $600 million financial contribution to the project. The outburst forced organizers to end the meeting early, cutting off a planned question-and-answer session and frustrating attendees who had gathered to learn more about the development plans.
Kansas City
New Milan stadium set to break ground in second half of 2027
Construction work on a new joint stadium for Inter Milan and AC Milan is expected to break ground in the second half of 2027 following the approval of a collaboration agreement between the Municipality of Milan and the Lombardy Region. Designed by Foster + Partners and Manica, the proposed 71,500-capacity facility will feature two large tiers for optimal views and carries an estimated overall redevelopment cost of €1.25 billion. The timeline aims to clear all authorization procedures within 560 days, supporting Milan's bid to host matches for the 2032 UEFA European Football Championship.
The Stadium Business
GSE Worldwide launches GSE Advisory, names industry veteran Michael Brown Executive Vice President
GSE Worldwide has launched GSE Advisory, a new practice designed to offer senior-level strategic guidance to brands, investors, rights holders, and sports organizations navigating growth in the sports industry. To lead the new division, the sports and entertainment company appointed industry veteran Michael Brown as Executive Vice President following his recent role leading United Entertainment Group's sports practice. Initially focused on North American clients before expanding globally, the practice will connect high-level business strategy with sponsorship development, talent representation, and live event activations.
PR Newswire
Hawk-Eye Innovations. Ice Hockey Program Manager.
The Ice Hockey Program Manager oversees and aligns technology initiatives specifically for the Ice Hockey division. Operating as a bridge between hockey operations and Global Technology teams, this position handles program delivery, governance, and project workflows to ensure high-tech tracking and broadcast integrations are seamlessly delivered to key partners like the NHL. Apply Now.
Green Bay Packers. Event Sales and Service Coordinator.
This position supports and assists the Events Department. Duties include generating revenue, planning of events and delivering exceptional client service. Candidate to develop and execute strategic sales and marketing initiatives to drive business growth and elevate the event experience. Ideal candidate will excel in managing event software, coordinating event logistical details and providing support for various types of events. Strong client relationship-building skills, identifying new business opportunities and ensuring positive event execution is essential. Position entails some flexibility to working some nights, holidays, weekends and gamedays, as needed. Apply Now.
UFC. Email Marketing Manager.
This position reports to the Vice President of Brand Marketing & Fan Engagement and is responsible for designing, executing, and continuously optimizing UFC’s global email marketing strategy to drive fan engagement, revenue generation, and audience retention. The Email Marketing Manager oversees the development of campaign strategies, segmentation frameworks, and performance optimization plans across all business units. Apply Now.
Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.
Ohio State Athletics and JPMorganChase Announce Landmark Partnership
Ohio State Athletics has entered into a landmark, first-of-its-kind college sports partnership with JPMorganChase, designating Chase as its official bank sponsor and new jersey patch partner across all 36 varsity programs. The collaboration focuses heavily on student-athlete support, providing access to financial literacy programs, advisory support, career development opportunities, and NIL resources. Additionally, the partnership expands fan engagement through exclusive ticket discounts, gameday savings, and branding at key athletic venues like Ohio Stadium and the Schottenstein Center.
Ohio State
Thanks for reading!
Sport & Story Daily is the sports industry’s daily resource for business news. In addition to serving up exclusive trends, Q&As, and columns, the newsletter connects readers to top platforms and stories from across the sports landscape.
Place your brand in front of the Sport & Story Daily audience and connect with the most influential people in sports.
Was this email forwarded to you? Sign up here!
Feel free to read our Privacy Policy