NFL, TikTok extend partnership
September 3, 2026
NFL Expands TikTok Playbook With Renewed Deal
The NFL and TikTok have announced a multi-year extension of their partnership ahead of the 2026 season to expand the league’s official presence and fan engagement on the platform. As part of the expanded deal, the NFL will participate in TikTok GamePlan to build dedicated league hubs and maintain its placement on the Pulse Premiere advertising platform for member clubs. Additionally, TikTok’s Pro Events framework will launch a dedicated NFL fan hub featuring exclusive content, trending videos, and interactive fan rewards.
Ad Week
No More Adidas: Como to Produce Own Kits From 2027-28
Italian Serie A club Como 1907 will end its kit partnership with Adidas following the 2026–27 season to begin manufacturing its own kits and technical apparel in-house. Driven by rapid commercial growth and a desire for creative control, the decision stems from their current deal being a value-in-kind arrangement without direct sponsorship fees. Starting in the 2027–28 season, the club plans to use this in-house production model to potentially supply sportswear to other football clubs as well.
Footy Headlines
Hard Roc® takes the lead as new title partner of Formula 1 Hard Rock Miami Grand Prix, uniting two globally renowned brands
South Florida Motorsports and Hard Rock International have entered into a new multi-year naming rights deal to rename the event the Formula 1 Hard Rock Miami Grand Prix. Having served as an original Founding Partner since the race's 2022 inaugural edition, Hard Rock's expanded role as title sponsor will begin with the event's sixth running in 2027. Under the agreement, the global hospitality brand will feature prominently in the race title and logo, deliver trackside branding and live entertainment, and introduce an updated look for its signature Hard Rock Beach Club area.
Hard Rock Stadium
Yahoo Sports and Apple TV Team Up to Bring “The Cooligans” to a Live MLS Alternate Broadcast
Yahoo Sports and Apple TV have partnered to offer alternate broadcasts for select live Major League Soccer matches featuring hosts Alexis Guerreros and Christian Polanco from "The Cooligans." Streaming across the Yahoo Sports website and app, these altcasts will cover marquee games—including the 2026 Michelob ULTRA Campeones Cup—using unique perspectives such as a referee camera and a dedicated feed shot entirely on iPhone. The collaboration also aims to drive fan engagement by incorporating direct links, cross-promotions, and editorial content pointing viewers to Apple TV's full slate of global MLS coverage.
MLS Soccer
Lynx streaming partner collapses. How to watch their next road game is now up in the air.
Free ad-supported streaming service Victory+ has dissolved, leaving the WNBA's Minnesota Lynx searching for an alternate broadcaster for their upcoming September 20 road game. The platform’s sudden shutdown followed mounting financial trouble, including missed rights payments and the recent exit of high-profile partners like the Texas Rangers and Anaheim Ducks. While the Lynx's regular-season finale will still air nationally on USA Network, long-term local broadcasting options remain uncertain amid broader instability across regional sports networks.
The Minnesota Star Tribune
Buffalo Bills to replace grass at new stadium
The Buffalo Bills are replacing the entire natural grass field at their new Highmark Stadium after widespread damage, including chunks and bald patches, occurred during their preseason opener. Despite the stadium opening just two months prior and the turf being installed in late 2025, team leadership stated that replacing the sod is a proactive step to ensure optimal safety and performance. The re-sodding process will begin immediately to ensure a fresh playing surface in time for the team's September 18 home opener against the Detroit Lions.
The Stadium Business
Rams owner Stan Kroenke agrees to buy Angels, ending Arte Moreno’s troubled tenure
Stan Kroenke Sports & Entertainment has agreed to acquire the Los Angeles Angels at an MLB-record $4 billion valuation, subject to league approval. The purchase marks the conclusion of Arte Moreno’s 23-year tenure as owner, which began with divisional success but faltered into an 11-season playoff drought. By adding Major League Baseball to his existing sports portfolio, Stan Kroenke expands his Southern California footprint into Orange County with plans to close the transaction in early 2027.
Los Angeles Times
Nashville Predators. Creative Services Project Manager.
The Creative Services Project Manager will manage projects from initial intake and briefing through creative development, approvals, production, installation, and final delivery. This individual will ensure projects are clearly scoped, appropriately prioritized, efficiently resourced, delivered on time and on budget, and aligned with Nashville Predators & Bridgestone Arena brand standards. Apply Now.
United Football League. Director, Design.
The Director, Design is a visionary, strategic and highly collaborative design leader who will shape the visual identity of the league and its eight teams across every major brand touchpoint. This is bigger than making things look great. It's about building a visual identity fans recognize instantly, partners are excited to be part of, and the broader sports industry takes notice of. Apply Now.
IRONMAN. Senior Tax Accountant.
We are seeking a motivated and detail-oriented professional to assist with the preparation of the U.S. annual consolidated tax provision and corporate income tax returns, covering approximately 30 states, and to support various international tax filings. The role includes assisting with preparing quarterly estimated tax payments and coordinating payment requests. A solid understanding of accounting principles is strongly preferred. The ideal candidate is organized, eager to learn, and able to work both independently and as part of a collaborative team. Apply Now.
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Chris Plonsky to retire from current role at Texas at end of 2026-27 academic year
Longtime University of Texas athletics administrator Chris Plonsky will step down from her position as Chief of Staff, Executive Senior Associate Athletics Director, and Senior Woman Administrator at the conclusion of the 2026–27 academic year. Currently in her 39th year with UT, Plonsky has served in numerous leadership positions since joining the university in 1982, including 15 years as Director of Women’s Athletics and earning inductions into multiple sports halls of fame. Following her retirement from her executive duties, she will remain involved with Texas Athletics in a new role that will be announced at a later date.
Texas Longhorns
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