NHL, Adobe deliver AI-powered fan experience
September 29, 2026
Adobe, NHL partner to deliver AI-powered fan experience
Adobe has partnered with the National Hockey League as its Official Creative, Marketing, and AI Partner to deliver personalized digital fan experiences globally ahead of the 2026-27 season. The collaboration utilizes Adobe CX Enterprise solutions, including GenStudio and Journey Optimizer, to scale content production across official digital platforms and tailor real-time interactions based on individual fan preferences. Additionally, future initiatives aim to integrate generative AI tools like Adobe Express and Firefly, enabling hockey fans to create and share customized content featuring their favorite players and teams across social media.
NHL
Dan Hilferty’s deep Philadelphia ties help Flyers soar
Dan Hilferty, a veteran Philadelphia business executive and civic leader, took over as chairman and CEO of Comcast Spectacor and governor of the Philadelphia Flyers in 2023 to revitalize the organization on and off the ice. Under his leadership, the franchise ended a five-year playoff drought, grew its season-ticket base, and boosted corporate partnership revenue by an NHL-best 41%. He also helped resolve a high-profile dispute over a proposed new arena, striking a 50-50 joint venture with the Philadelphia 76ers to build a shared venue in the South Philadelphia Sports Complex.
Sports Business Journal
Yankees-Red Sox Wild Card Series games to have prime-time starts
The New York Yankees and Boston Red Sox are scheduled for prime-time MLB Wild Card Series matchups beginning Tuesday, with all potential games starting around 8 p.m. EDT. Under a new broadcasting contract replacing ESPN, NBC will air the series with streaming available on Peacock and Spanish-language broadcasts on Universo and Univision. Additional first-round Wild Card matchups scheduled for the network's lineup include Atlanta hosting Philadelphia, the Chicago White Sox visiting Houston, and the Chicago Cubs facing San Diego.
Spectrum News
WWE Signs Highlights Deal With Bleacher Report
WWE has entered into a new content partnership with Bleacher Report to distribute highlights across TNT Sports-backed social channels. The coverage will feature video and social content from weekly series including "Raw," "SmackDown," and "NXT," as well as major premium live events like WrestleMania and Survivor Series. Set to begin on October 10 with Money in the Bank, the agreement also grants Bleacher Report a ringside presence at select events to capture exclusive material alongside its existing partnerships with major sports leagues.
Fightful
Field at Maracana Stadium in Rio holds up fine for Ravens-Cowboys after concerns about turf quality
The natural grass turf at Maracanã Stadium in Rio de Janeiro held up well during the NFL's debut game, despite concerns regarding traction and stability following heavy soccer use. Extensive preparations, including stitching and trimming the grass leading right up to kickoff, minimized player slipping as the Baltimore Ravens defeated the Dallas Cowboys 34-31. Both players and coaches noted that the field conditions were a non-factor in the outcome of the game, which was sealed by a 56-yard game-winning field goal as time expired.
Fox Sports
Atlanta's new NWSL team unveils Atlanta City FC name, logo and colors
Atlanta City FC was introduced as the National Women's Soccer League's 17th franchise and will begin playing at Mercedes-Benz Stadium in 2028. Owned by Arthur Blank and operated by AMB Sports and Entertainment, the expansion club unveiled a circular crest featuring a central phoenix, a hidden "A," and colors paying tribute to Georgia's state fruit and flower. The club is currently constructing a training facility in Marietta and modifying Mercedes-Benz Stadium to support its mission of growing women's soccer and competing for championships.
CBS News
Bill Giles, longtime Phillies owner and executive, dies at 92
Longtime Philadelphia Phillies executive and owner Bill Giles passed away at his home in Pennsylvania at the age of 92 after spending over half a century with the franchise. Throughout his tenure, which began in 1969 and included leading an ownership group that purchased the team in 1981, he helped transform the organization into a major business operation, supported two World Series appearances as CEO, and played a key role in creating the Phillie Phanatic. His legacy is also defined by his efforts in advocating for new venues, including Veterans Stadium and Citizens Bank Park, as well as serving as honorary president of the National League.
ESPN
USA Triathlon. Director Brand, Content & Fandom.
USA Triathlon is hiring a builder to lead brand, storytelling, and fandom across our brands: USA Triathlon, USA TRI, and our USA Triathlon Foundation brand, heading into the LA 2028 Olympic and Paralympic Games. For USA Triathlon, you'll celebrate the age group athletes, clubs, coaches, race directors, and youth who make up the sport. For USA TRI, our elite and development pipeline, you'll make our Olympic, Paralympic, and emerging athletes known and followed by a national audience. For our Foundation brand, it is meaningfully telling our stories to connect with donors – enabling philanthropy to support our organizational mission and our athletes. Apply Now.
Houston Rockets. Director of Arena Marketing.
Responsible for marketing all concerts, events and shows held at the Toyota Center. Develop and execute creative strategies to promote all arena events, working within established budgets and collaborating with promoters. Coordinate with Houston Rockets & Comets marketing department in leveraging team assets, resources and all external relations to support promotional efforts for all Toyota Center events. Apply Now.
Chip Ganassi Racing. Lead Race Engineer.
The Lead Race Engineer is responsible for supporting the Race Engineer and team by providing expertise in data acquisition, performance analysis, and optimizing race car operations. This role involves working closely with drivers, strategists, mechanics, and other engineers to enhance vehicle performance and ensure successful race execution. Apply Now.
Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.
Protect College Sports Act heads to final Senate vote: What to know as landmark bill reaches crucial phase
The Senate is set to vote on the Protect College Sports Act, a landmark bipartisan bill that would codify the House v. NCAA settlement and grant the NCAA a limited antitrust exemption to enforce eligibility and transfer rules. If passed, the legislation would allow universities to compensate student-athletes through revenue-sharing, retention, and Olympic sports funds totaling up to $50 million annually while capping agent fees at 5%. However, the bill faces an uncertain future in the House of Representatives due to potential demands for further revisions, leaving conference leaders preparing alternative self-governance contingency plans if it fails to pass before the new year.
CBS Sports
Thanks for reading!
Sport & Story Daily is the sports industry’s daily resource for business news. In addition to serving up exclusive trends, Q&As, and columns, the newsletter connects readers to top platforms and stories from across the sports landscape.
Place your brand in front of the Sport & Story Daily audience and connect with the most influential people in sports.
Was this email forwarded to you? Sign up here!
Feel free to read our Privacy Policy