Nike exploring F1 partnership
September 1, 2026
Nike explores Formula 1 partnership after talks with FOM at Miami Grand Prix
Nike is actively exploring a potential partnership with Formula 1 following preliminary discussions with Formula One Management during the Miami Grand Prix. The American sportswear giant is seeking new growth avenues to boost its commercial standing as rivals Puma and Adidas expand their presence in the paddock through championship and team deals. Although specific details and contractual terms remain undisclosed, an agreement would allow Nike to tap into Formula 1’s rapidly growing global audience and commercial momentum.
Scuderia Fans
LIV Golf prepares for imminent bankruptcy filing
LIV Golf is preparing for an imminent Chapter 11 bankruptcy filing, likely in New Jersey, as Saudi Arabia's Public Investment Fund pulls its financial backing at the end of the current season. To survive, the league is offering low settlement payouts to golfers with long-term contracts while negotiating a fresh funding package with BC Partners to launch a restructured "LIV 2.0" circuit by 2027. However, the transition faces steep obstacles, including securing enough player commitments for the new format and potential scheduling bans from competing tours.
Financial Times
Minute Media Unveils New Brand Identity
Celebrating its 15th anniversary, global sports media and technology company Minute Media has officially rebranded as Minute to mark its evolution beyond digital publishing. Developed in partnership with brand consultancy We Are Bill, the fresh identity introduces a dynamic new logo alongside the launch of The Minute Platform, a unified suite consolidating the company's video, data, AI, and supply-side ad tech services. The streamlined name reflects an expanded global mission to power the broader sports ecosystem while backing prominent media brands like Sports Illustrated, The Players' Tribune, and FanSided.
Business Wire
Daniel Jeremiah Launching Podcast With ESPN and Omaha
NFL Draft analyst Daniel Jeremiah is launching a new podcast titled Move the Sticks with Daniel Jeremiah in partnership with ESPN and Omaha Productions. Set to launch on Thursday, September 3, 2026, the show will air three times a week through May as a solo-hosted project covering college football, the NFL, and draft evaluation. Meanwhile, NFL Media has retained Jeremiah's original podcast feed and rebranded it as NFL News Hub.
Front Office Sports
Boston Legacy postpones White Stadium move to 2028
The NWSL expansion team Boston Legacy has postponed its move into the renovated White Stadium until 2028 following a construction timeline review triggered by a recent Massachusetts Supreme Judicial Court ruling. Although the court dismissed a two-year lawsuit from the Emerald Necklace Conservancy and cleared the legal path for the $325 million project, ongoing grandstand and utility work means the stadium will not be ready for its originally planned 2027 opening. As a result, the team will continue playing its 2027 home matches at Centreville Bank Stadium in Pawtucket, Rhode Island, after splitting its inaugural 2026 season between Gillette Stadium and Centreville.
The Stadium Business
Capital One Arena to add Xonar security systems before NBA, NHL seasons
Capital One Arena is adopting AI-powered security screening systems from Xonar ahead of the 2026–27 NBA and NHL seasons, making it the first venue in either league to use the technology. As part of Monumental Sports & Entertainment's multiyear deal and ongoing $1B+ arena renovation, the venue will install 16 "TruePort" screening units at various entrances alongside four "TrueScan" X-ray systems for bag inspection. This security upgrade joins a larger technology overhaul at the arena that includes Cisco Wi-Fi 7, Wicket facial ticketing, and a new "Visibowl" concourse LED display.
Sports Business Journal
Blue Jays legend Buck Martinez inducted into Hall of Excellence
Toronto Blue Jays legend Buck Martinez was inducted as the 12th member of the franchise’s Hall of Excellence during a ceremony at Rogers Centre. The induction honored Martinez's decades-long impact on the organization, spanning his six seasons as a player, his tenure as manager, and his long-running career as a broadcasting voice. Surrounded by former teammates, players, and cheering fans, Martinez expressed deep gratitude to the city and franchise for shaping his career and life in baseball.
MLB
Nashville Predators. Creative Services Project Manager.
The Creative Services Project Manager will manage projects from initial intake and briefing through creative development, approvals, production, installation, and final delivery. This individual will ensure projects are clearly scoped, appropriately prioritized, efficiently resourced, delivered on time and on budget, and aligned with Nashville Predators & Bridgestone Arena brand standards. Apply Now.
United Football League. Director, Design.
The Director, Design is a visionary, strategic and highly collaborative design leader who will shape the visual identity of the league and its eight teams across every major brand touchpoint. This is bigger than making things look great. It's about building a visual identity fans recognize instantly, partners are excited to be part of, and the broader sports industry takes notice of. Apply Now.
IRONMAN. Senior Tax Accountant.
We are seeking a motivated and detail-oriented professional to assist with the preparation of the U.S. annual consolidated tax provision and corporate income tax returns, covering approximately 30 states, and to support various international tax filings. The role includes assisting with preparing quarterly estimated tax payments and coordinating payment requests. A solid understanding of accounting principles is strongly preferred. The ideal candidate is organized, eager to learn, and able to work both independently and as part of a collaborative team. Apply Now.
Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.
CELSIUS® Named Official Energy Drink Sponsor of ESPN’s College GameDay in New Multi-Year Agreement
Celsius has entered a multi-year sponsorship deal with Disney Advertising and ESPN to become the first-ever Official Energy Drink Sponsor of College GameDay. Beginning in the 2026–27 college football season, the brand will feature prominently on-site with a dedicated energy stage and a spotlight fan cam during weekly broadcasts. Additionally, the partnership will bring interactive fan challenges to campus stops through the "CELSIUS Combine," expanding the beverage company's ongoing marketing investments in collegiate communities.
ESPN Press Room
Thanks for reading!
Sport & Story Daily is the sports industry’s daily resource for business news. In addition to serving up exclusive trends, Q&As, and columns, the newsletter connects readers to top platforms and stories from across the sports landscape.
Place your brand in front of the Sport & Story Daily audience and connect with the most influential people in sports.
Was this email forwarded to you? Sign up here!
Feel free to read our Privacy Policy