Sport & Story Daily August 28, 2024

Owning More

August 28, 2024

Good morning! From Athlete to Entrepreneur

Commanders Sign Stadium Name Deal With Northwest Federal
Existing club sponsor Northwest Federal Credit Union has signed an eight-year deal that runs through the 2031 season as the new stadium naming rights partner of the Washington Commanders. Commanders Field will now be Northwest Stadium. Northwest was the first credit union in NFL partnership history. The deal with Northwest Federal Credit Union doesn’t include any options for a new stadium if the team relocates.
^Sportico

The Cowboys finally paid CeeDee Lamb. Why did it take so long?
The Dallas Cowboys agreed to a four-year extension that will last Ceedee Lamb through the 2028 season worth $136 million. About $100 million is guaranteed money. The team has a history of waiting until the last minute to pay its big-name players. They did the same thing in the past with Zach Martin, Ezekiel Elliott, Dez Bryant and many more.
^{Fox Sports}

Native American PE Firm Makes $154M Bet on Premier League Team
Bright Path Sports Partners closed a $154 million deal to acquire 44% of Gamechanger 20 Ltd., which owns Ipswich Town FC. Ipswich returned to the Premier League in 2024.
^{Front Office Sports}

Jerry Jones provides feisty — and profane — defense of his G.M. abilities
Jerry Jones bought the Cowboys in 1989. At the time, he had zero qualifications to be the team’s General Manager. Now, 35 years later, he has plenty of experience and is defending his current ability to do the job. Jones expressed how he’s worked very hard through the good and bad days. He doesn’t think anyone else can be a G.M. like he is and survive everything he’s had to deal with.
^{Yahoo Sports}

Jason and Travis Kelce's podcast deal with Amazon reportedly worth more than $100 million
Travis Kelce just signed a two-year extension with the Kansas City Chiefs worth more than $34 million. Jason Kelce made more than $14 million in his last season with the Philadelphia Eagles. Now, the brothers will make over $100 million with their podcast deal with Amazon’s Wondery. The company will distribute the “New Heights” podcast for over three years.
^{Yahoo Sports}

NBC hails record ad sales for Paris 2024 Paralympics
NBC has reported record advertising sales for its exclusive coverage of the Paris 2024 Paralympic Games. The Comcast-owned network saw a 60% increase in sales compared to the Tokyo 2020 Paralympics.
^{SportsPro Media}

Nascar confirms Mexico City on 2025 schedule
Nascar has confirmed that the Autódromo Hermanos Rodriguez in Mexico City will form part of the 2025 schedule. This is the first points-paying race outside of the U.S. in Nascar history. The Cup Series event will air live on Prime Video, and the Xfinity Series race will air on The CW. OCESA promotes Formula One’s Mexico City Grand Prix and partnered with Nascar.
^{SportsPro Media}

USC's Zachariah, Zion Branch land college football's first Jordan Brand NIL deal
USC football players and brothers Zachariah and Zion Branch became Jordan Brand’s first NIL football endorsees. They are entering their sophomore seasons with the Trojans. The brand already has links with NFL players Dak Prescott, Deebo Samuel and Jalen Hurts.
^{Fox Sports}

Top recruit Faizon Brandon sues North Carolina State Board of Education over ban of endorsement deals
Faizon Brandon is the No. 1 ranked recruit in the class of 2026. He is committed to Tennessee. Brandon is suing the North Carolina State Board of Education over its ban on endorsement deals for student-athletes of public high schools. Brandon’s NIL stated for him “to provide a certain volume of signed memorabilia prior to his high school graduation.” Brandon would then get paid “a substantial sum of money, with payments structured over time. The agreement would provide [Brandon] and his family with financial security for years to come."
^{CBS Sports}

Thanks for reading!

Sport & Story Daily is the sports industry’s daily resource for business news. In addition to serving up exclusive trends, Q&As, and columns, the newsletter connects readers to top platforms and stories from across the sports landscape.

Was this email forwarded to you? Sign up here!

Feel free to read our Privacy Policy