In PORTAL SZN it's never been more important to introduce your fans to your new players

PORTAL SZN is here. Love it or hate it, it’s the new reality of college athletics.

In men’s basketball especially, it can be hard to keep track of just who’s playing for your favorite team. Meaning, it's never been more important to introduce your fans to the new players on the team.

Sport & Story’s partners at Arkansas and Baylor have been quick to recognize this new reality.

Through coordination with the communications department, @BaylorPlus and @HogsPlus have been producing and rolling out exclusive interviews and film room breakdowns as soon as new transfers are official.

The content gives fans an immediate ability to get to know the new players — both as people and also the Xs and Os of what they’ll bring to the team.

And, in the era of NIL, it gives the student-athletes the ability to introduce themselves to the fanbase… plus any potential businesses who may want to partner with them on an NIL deal.

If you work in college athletics or with an NIL collective, we’d love to talk about how storytelling content can help solve a variety of the challenges you face in today’s climate. Click here to set up a call and we look forward to finding solutions with you!