Roku adds NWSL games
August 27, 2026
Roku Adds NWSL Games in Expanded Free Streaming Push
The NWSL has partnered with The Roku Channel to stream its Sunday Night Soccer matches for free after terminating its previous rights deal with Victory+. Under the new agreement, Roku will broadcast eight matches this season starting August 30 and expand to a 25-game package in 2027 to boost the league's viewership ahead of the FIFA Women’s World Cup. The move offers broader reach for the league without altering its existing multi-million-dollar media rights deals with major networks like CBS, ESPN, Amazon Prime Video, and Scripps Sports.
Sportico
$12.5 billion Lakers deal just the start of larger valuations, more transactions, industry experts say
According to industry experts, the record-breaking $12.5 billion sale of the Los Angeles Lakers to Josh Kushner and Bob Iger signals a broader trend of accelerating sports team valuations driven by sports' shift into an investment-grade asset class. Wealth generated from the artificial intelligence boom—exemplified by tech leaders acquiring major franchises like the Lakers and Seahawks—is rapidly fueling this demand, as investors view sports as scarce physical assets uniquely insulated from technological disruption. Furthermore, the validation and influx of private equity capital alongside high-net-worth individuals suggest that even historically untouchable professional sports franchises will continue to trade at unprecedented prices.
Sports Business Journal
Unrivaled women’s basketball league is valued at $650 million after new funding round
The Unrivaled 3-on-3 women’s basketball league has reached a $650 million valuation following an oversubscribed Series C funding round led by Ten Pillar Sports Fund. Nearly doubling its valuation from a year ago, the league announced that its player equity pool is now valued at nearly $200 million. The fresh capital will provide additional resources to support athletes, enhance the fan experience, and fuel expansion plans like an eight-stop tour in 2027.
AP News
DAZN to buy EverPass Media to expand into US commercial venues
DAZN has agreed to acquire EverPass Media to expand its sports streaming and technology presence across U.S. commercial venues like bars and restaurants. As part of the undisclosed financial deal, EverPass will be rebranded as DAZN for Business, while its current CEO Alex Kaplan will continue to lead the unit. Key backers 32 Equity, RedBird Capital Partners, and TKO Group Holdings will become minority shareholders in DAZN, ensuring uninterrupted service for existing commercial customers accessing rights like NFL Sunday Ticket.
Reuters
Golf Channel postpones ‘Big Break x Good Good’ in wake of Callaway ad controversy
Golf Channel postponed the premiere of Big Break x Good Good to September 1 after presenting sponsor Golf Galaxy requested the removal of its branding. The decision stems from backlash over a controversial Callaway driver commercial produced by Good Good Golf, which showed a male golfer shoving a female golfer to the ground and was widely criticized for depicting violence. In addition to Golf Channel's delay, Callaway removed the co-branded driver line from its website, and the PGA Tour expressed strong concern regarding the incident and Good Good's initial response.
Yahoo Sports
Alpharetta approves plans for NHL arena, mixed-use scheme
The Alpharetta City Council has voted 4–3 to approve rezoning the 100-acre North Point Mall site for a major mixed-use development anchored by a proposed 20,000-seat NHL arena. Led by real estate firm Jamestown in partnership with site owner New York Life, the plan envisions a multi-use district featuring residential units, hotels, commercial space, and a 4,000-seat performing arts venue. However, the entire project is strictly contingent on the venture securing an NHL expansion franchise, with a five-year deadline set before the property's zoning reverts.
The Stadium Business
PUMA announces departure of Johan Adamsson, VP Global Sports Marketing & Sports Licensing
PUMA has announced that Johan Adamsson, Vice President of Global Sports Marketing & Sports Licensing, is stepping down after more than 25 years with the company for personal reasons. Effective August 31, 2026, Adamsson's departure leaves PUMA CEO Arthur Hoeld to lead the sports marketing department on an interim basis while overseeing all related activities. The company expressed gratitude for Adamsson's role in developing key athlete, team, and federation partnerships, noting that a permanent successor will be announced soon.
Puma
UFC. Producer, Original Production.
This position provides creative input and execution throughout the production process, for multiple, diverse projects simultaneously, working alongside staff production personnel while managing freelance crews and vendors. This position is well-suited for someone who thrives in a fast-paced, dynamic and collaborative environment. Apply Now.
Colorado Springs Switchbacks FC. Director of Marketing.
The ideal candidate should be comfortable developing creative concepts, providing direction to designers and content creators, building campaign plans, managing teams and timelines, and getting into the details to ensure work gets done. They should bring strong creative judgment, project management skills, and a passion for creating memorable fan experiences. Apply Now.
Franklin Sports. Logistics Coordinator.
In this role, the Logistics Coordinator will be responsible for managing customer orders from entry through invoicing, coordinating outbound shipments via LTL and small parcel carriers, and ensuring accurate and timely fulfillment. The position involves frequent communication with internal teams and external partners, maintaining detailed records, and providing exceptional customer service. Apply Now.
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Big Ten, SEC ban NFL players from returning to play: What to expect as power conferences threaten suspensions
In response to court rulings granting a fifth year of eligibility to select athletes, both the Big Ten and SEC passed unanimous rules prohibiting former professional players—including those who signed contracts, joined pro rosters, or failed to properly withdraw from drafts—from returning to compete in their leagues. To enforce this policy, the conferences modeled severe consequences after the NCAA's ghost transfer penalties, threatening head coaches with half-season suspensions and levying heavy financial fines against member institutions that attempt to field former pros. The swift crackdown directly impacts teams like LSU that recently sought to add former pro athletes, setting up potential legal battles between returning players and the power conferences just ahead of the new season.
CBS Sports
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