The Future of Sports

Sport & Story Daily September 15, 2025: SC Holdings is "investing in sectors that are growing" and helping companies "see around the corner" to what's next in sports.

September 15, 2025

“‘We’re investing in sectors that are growing, that have tailwinds and are large to begin with,’ [entrepreneur Jason] Stein said.

September 15, 2025

SC Holdings is Helping Companies ‘See Around the Corner’ to What’s Next in Sports
SBJ’s Chris Smith writes, “The firm initially used special purpose vehicles for its early investments before assembling a dedicated pool of capital in 2022; the firm wouldn’t comment on how much it raised, though it had targeted $600 million across two investment vehicles, per SEC filings. SC Holdings has mainly invested in profitable, growth-stage businesses and cuts checks anywhere from $10 million to $200 million. It manages total assets of around $680 million.

“SC Holdings is focused on backing what [entrepreneur Jason] Stein calls ‘format innovations,’ or the reimagining of existing sectors and business models.

“‘We’re investing in sectors that are growing, that have tailwinds and are large to begin with,’ Stein said. ‘If you can come up with a truly unique, differentiated product within those sectors that benefits customers, it’s just a matter of execution.’”
_{Sports Business Journal}

Getty Images

Allen Estate Formally Agrees to Sell Trail Blazers to Tom Dundon’s Group
The estate of the late Paul Allen announced that it has “reached a formal agreement” to sell the Trail Blazers to a group led by Hurricanes owner Tom Dundon. A source said that the deal is “expected to close by the end of the year with a valuation” of $4.25B. Dundon’s group includes Blue Owl Capital co-President Marc Zahr as well as Collective Global CEO Sheel Tyle. The announcement added that the group “also now includes” the Cherng Family Trust, which is led by Panda Express co-founder Andrew Cherng and his wife.
_{Portland Oregonian via Sports Business Journal}

Amanda Perobelli/Reuters via Imagn Images

YouTube’s Revised NFL Game Rating Still Has Fox, ESPN Execs Upset
FOS’ Eric Fisher writes, “The already-fractious debate over viewership of YouTube’s NFL game on Sept. 5 has taken another major turn as the streamer has revised its audience figures, reigniting tensions around the measurement. Four days after initially announcing a global audience of 17.3 million for the Chiefs–Chargers game from Brazil, YouTube disclosed late Friday an adjusted figure of 19.7 million.”
^{Front Office Sports}

AP Photo/Peter Morrison

Ireland Set to Keep Hosting a College Football Game Each Season to 2037
AP News’ Ken Maguire writes, “Dublin would continue hosting an annual college football game through 2037 under a plan awaiting formal approval in the Irish capital, organizers have told The Associated Press. The “Week 0” game in Dublin has become a fixture on the college football calendar and typically attracts well over 20,000 fans traveling from the United States in a boost for Irish tourism.
^{AP News}

Crawford-Alvarez Fight Breaks Allegiant Stadium Crowd Record
Terence Crawford defeated Canelo Alvarez before the “largest crowd ever assembled for a boxing match in Nevada,” with an announced attendance of 70,482 Saturday night at Allegiant Stadium. Crawford became the “first boxer ever to capture the undisputed championship in a third weight class” by upsetting Alvarez via unanimous decision.
^{Las Vegas Sun via Sports Business Journal}

PGA Tour Likely Back in Austin for 2026 Fall Event
The PGA Tour is expected to return to the Austin market with an event in its 2026 FedExFall stretch, according to four sources familiar with the plan. The people said the event would be played at the Omni Barton Creek Resort & Spa, which has four golf courses.
^{Sports Business Journal}

WWE Will Bring WrestleMania to Saudi Arabia in 2027
WWE is taking its signature event, WrestleMania, to Saudi Arabia. The company announced Friday in Las Vegas that WrestleMania 43 in 2027 will be held as part of “Riyadh Season” in the capital city. A date was not announced. WrestleMania has never been held outside North America and only held twice outside the United States, in 1990 and 2002.
^{Sports Business Journal}

Two Major College Football Coaches Fired. Is Deion Sanders Next?
The Sporting News’ Emanuel Walker writes, “The first round of coach firings came after Week 3 in college football. UCLA parted ways with DeShaun Foster on Sunday. The former NFL star was in the midst of his second season in Westwood. The news came after UCLA's 35-10 loss to New Mexico at the Rose Bowl on Friday night.

“Foster was joined by Brent Pry, who is expected to be fired by Virginia Tech, according to ESPN's Pete Thamel. The Hokies started the season 0-3 in Blacksburg, including a 45-26 loss to Old Dominion on Saturday. Both firings begs the question who's next?

“Could Colorado make an unexpected move to fire Deion Sanders?”
^{The Sporting News via Yahoo! Sports}

Pac-12. Director of Sports Management
The Director of Sports Management manages and executes assigned sports programs and championships. The Director will collaborate with the Conference team, coaches, on-campus personnel, and outside consultant officiating coordinators to implement strategies related to assigned sports and promote an environment that fosters competitive excellence and a positive student-athlete experience. This position ensures the programs are properly organized while delivering exceptional customer service to key stakeholders. They are responsible for maintaining policy and governance compliance. They create strategic relationships on behalf of the Pac-12 Conference. Apply Now.

Los Angeles Sparks. Vice President of Human Resources
The 3-time WNBA Champions Los Angeles Sparks are growing! We are seeking a Vice President of Human Resources, who will be responsible for leading the implementation of initiatives that attract, develop, and retain top talent for the Los Angeles Sparks of the Women’s National Basketball Association. We are looking for a leader who will take ownership of human resources processes, policies and practices that drive accuracy, efficiency and compliance. This Indvidual is a collaborative, accountable leader who thrives in a dynamic environment. This position will work under the direction of the teams’ President. Apply Now.

San Diego Padres. Executive Director, Brand & Fan Marketing
You will be focused on selling a variety of events throughout Petco Park, The Rady Shell, Eve, and other off-site venues year-round. This role allows for creativity and innovation for nontraditional space to be used in very unique ways. It requires active participation both within the community and within the hospitality industry. Apply Now.

NFL. Director of Global DTC Product Marketing
The National Football League is seeking a strategic, analytically minded Director of Global DTC Product Marketing. This high-impact role will drive the go-to-market strategy, performance optimization, and growth of NFL+, the League's flagship subscription streaming service. The ideal candidate brings deep product marketing expertise, fluency in subscription models, and the ability to distill raw data into actionable insight and compelling strategic narratives. Operating with the rigor of a consultant and the creativity of a marketer, this individual will play a critical role in driving subscriber growth, retention, and product innovation. Apply Now.

Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.

AP Photo/Paul Beaty

Texas A&M Jumps to No. 10 in the AP Top 25, Notre Dame is the First Ranked 0-2 Team Since 1988
AP News’ Eric Olson writes, “Texas A&M made a big jump into the top 10 of The Associated Press college football poll Sunday after its dramatic win at Notre Dame, and the Irish became the first team since 1988 to stay in the Top 25 with an 0-2 record.

“Ohio State, Penn State and LSU remained the top three teams, with Miami moving up to No. 4 and Georgia to No. 5 even after a close call at No. 15 Tennessee.

“Oregon slipped two spots to No. 6 despite a 20-point road win against Northwestern and was followed by Florida State, Texas, Illinois and the Aggies.

“Georgia Tech, Vanderbilt and Southern California made their season debuts in the Top 25.”
^{AP News}

Field of 68’s Jeff Goodman, Rob Dauster to Lead On3’s College Hoops Writing
On3 continues to expand its college sports coverage. Field of 68 founders Jeff Goodman and Rob Dauster will lead On3’s written college basketball coverage, sources told Front Office Sports. The writing for On3 will be under the Field of 68 banner while the latter’s audio and video content will remain independent, sources said. A formal announcement is expected early this coming week.
^{Front Office Sports}

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