Tom Brady’s NoBull at $1 billion valuation

Sport & Story Daily January 21, 2026: Mike Repole and Tom Brady built up NoBull to be a successful company.

Author

Kelsey Middleton
January 21, 2026

Tom Brady’s NoBull at $1 billion valuation

January 21, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation
Mike Repole is a beverage entrepreneur. He sold Vitaminwater to Coca-Cola for $4 billion. He sold BodyArmour to Coca-Cola for $5.6 billion. In 2023, he bought a majority stake in struggling apparel brand NoBull. NoBull and Tom Brady merged brands, making Brady a co-owner in 2023. The company has raised $50 million in funding at a $1 billion valuation. The company is continuing to grow by launching NoBull Nutrition.
Front Office Sports

After Tiger Woods, Nike to Terminate Contract of Another PGA Tour Record-Breaker
Nike has been cutting ties with some of their most renowned athletes. First, it was the famous departure of Tiger Woods back in 2024. To start 2025, Tommy Fleetwood also bid adieu to Nike. Fleetwood signed a deal with Nike back in 2010. During the Dubai Invitational, he was wearing Lululemon apparel.
Yahoo Sports

Streaming Shatters Multiple Records in December 2025 with 47.5% of TV Viewing, according to Nielsen’s The Gauge
Streaming viewership captured 47.5% of television in December 2025. Christmas Day alone had 55.1 billion viewing minutes. This broke the old record of 51.2 billion on Christmas Day in 2024. The viewership was driven by back-to-back NFL games on Netflix and the new Stranger Things episodes. Prime Video also had an NFL game. Netflix and Prime Video commanded 22.5% of the total TV usage across the day.
Nielsen

ESPN announces documentary series on Nick Saban's life, coaching career
Nick Saban will be the subject of a new ESPN documentary series. It will include more than 30 hours of interviews. ESPN will take viewers inside the locker rooms and practices during Saban’s legendary career with Alabama, LSU and Michigan State, as well as the Miami Dolphins. Since retiring as a coach, Saban has been a sports analyst.
On3

FIFA issues warning to fans looking to attend World Cup amid Donald Trump visa decisions
FIFA has reminded fans that the 2026 World Cup tickets don’t guarantee entry into the United States. There has been a record-breaking demand for tournament tickets. Millions of fans are expected to travel, and FIFA wanted to remind fans of the U.S. government’s fresh travel restrictions. Each fan must meet national immigration criteria and obtain the appropriate visa before traveling to attend games.
Yahoo Sports

Buffalo Bills fire head coach Sean McDermott after nine seasons
The Buffalo Bills fired head coach Sean McDermott on Monday. McDermott has been with the team for nine seasons. The Bills recently loss to the Denver Broncos 33-30 in overtime on Saturday. Four of the Bills’ last five playoff losses have come in one-score games, including two in overtime.
NBC News

ESPN VP of News David Kraft Announces Retirement
ESPN Vice President of News, David Kraft, announced he will retire in April. He has been a newsroom leader for 30 years. Kraft has overseen ESPN’s news operations since 2021. He joined ESPN in 1996 as an editor covering the Olympics. Since then, he’s moved up in the company and helped to establish ESPN’s Universal New Group a decade ago.
Barrett Media

Asheville Tourists. Director of Special Events
The Asheville Tourists are completing a $40 million renovation of McCormick Field, transforming the venue into a year-round destination for events beyond baseball. The Director of Special Events is a newly created position responsible for generating revenue and leading the booking, planning, and execution of all non-Tourists events at the ballpark. Apply Now.

Sarasota Paradise. Communications and PR Specialist
We're seeking a proactive Communications and PR Specialist to lead our external storytelling and media efforts as we build brand awareness in the Sarasota-Manatee region and beyond. Reporting directly to the CEO, this role is pivotal in a startup environment, where you'll work closely with departments like Marketing, Operations, and Sales. This is a full-time position ideal for someone with a small business mindset who thrives in fast-paced ops and traditional sports values, focusing on press relations, releases, email newsletters, and influencer marketing—no social media management required. Expect cut-through-the-noise execution to drive real results in a lean team. Apply Now.

Los Angeles Lakers. Manager, Global Social & Digital Growth
The Manager of Global Social and Digital Growth is responsible for driving global awareness of the Lakers brand and growing fandom internationally at a rapid scale. The ideal candidate is a paid media expert who understands how to effectively utilize paid placements across social and digital platforms to reach new global audiences. The role will keep a pulse on and understand cultural trends and nuances within priority international markets to drive international fan engagement. As part of the larger Integrated Marketing plans, this role will promote key marketing initiatives such as tentpoles, seasonal milestones, and cultural moments within priority international markets with support and guidance from Brand Strategy, Marketing Operations, and the broader Integrated Marketing team. Apply Now.

Looking to fill an open position with top talent in the sports media industry? Advertise in the Sport & Story Daily to reach over 25,000 senior-level executives and professionals—and connect your job opportunity with the right audience.

Fernando Mendoza's brother enters transfer portal after Indiana wins national title
While fans were celebrating the Indiana Hoosiers victory, Fernando Mendoza’s brother was making career moves. Alberto Mendoza was Fernando’s backup during the 2025 season. He entered the NCAA transfer portal. Alberto appeared in nine games, made 18 completions for 286 yards and five touchdowns.
Fox News

Thanks for reading!

Sport & Story Daily is the sports industry’s daily resource for business news. In addition to serving up exclusive trends, Q&As, and columns, the newsletter connects readers to top platforms and stories from across the sports landscape.

Place your brand in front of the Sport & Story Daily audience and connect with the most influential people in sports.

Was this email forwarded to you? Sign up here!

Feel free to read our Privacy Policy

Reply

or to participate.