Buffs Bid Adieu to Their NIL

Colorado Becomes the Latest Power 4 School to Cut Ties With Its NIL

January 14, 2025

Colorado Is Latest School to Ditch NIL Collective Ahead of House Settlement
FOS’ David Rumsey reports: “Colorado has become the latest Power 4 university to cut ties with its official NIL (name, image, and likeness) collective, as athletic departments nationwide prepare for the impact of the House v. NCAA settlement, which should be finalized later this year. Fresh off the football team’s Alamo Bowl appearance and Travis Hunter’s Heisman Trophy, Colorado is changing its strategy in the NIL era—less than 10 months after launching the 5430 Alliance.”
^{Front Office Sports}

On Its Opening Night, TGL Already Looking Ahead
SBJ’s Josh Carpenter writes, “GL made its long-awaited debut last week in Palm Beach Gardens, Fla., and while it’s easy to focus on the current season that wraps up in late March, a bigger vision for the league and its parent company, TMRW Sports, is clear.

“Expansion, new venues, new sports? They’re all on the list of potentials for Mike McCarley, the co-founder of TMRW Sports alongside Tiger Woods and Rory McIlroy.”
^{Sports Business Journal}

KPMG Gets Into Tennis With Pegula Sponsorship
KPMG is making its entry into tennis with a sponsorship of American star Jessica Pegula. Though best known as a sports sponsor for its deals across PGA of America, LPGA and TGL events as well as PGA Tour and LPGA players, KPMG is breaking into tennis because of the sport’s appeal to C-Suite decision-makers, participatory nature and vibrant women’s landscape, which gels with the firm’s focus on women’s sports, according to Quill.
^{Sports Business Journal}

Los Angeles Teams, Fanatics Donate $11 Million in Money, Merchandise to Wildfire Victims
Twelve professional sports teams in the Los Angeles area are donating $8 million to support victims of the Los Angeles wildfires. Fanatics, the apparel company, is distributing $3 million worth of merchandise to people evacuated from their homes, along with individual teams donating items to victims.
^{The Athletic}

Malika Andrews Returns to ESPN's L.A. Studio for 'NBA Today' Amid Wildfires
As Southern California deals with the wildfires ripping through the L.A. area, ESPN’s Malika Andrews returned to the network’s L.A. studios to host “NBA Today.” The decision for the show to return to studio came after producers reached out to members of the production crew and gathered everyone who was in a position to make the drive in.

Andrews was joined in-person by NBA Insider Ramona Shelburne, while colleagues Monica McNutt and Brian Windhorst joined remotely.
^{Sports Business Journal}

Fox Creates Super Bowl Ad Waitlist Amid 'Unprecedented Demand'
Fox has "created a waitlist for brands looking to buy Super Bowl commercial inventory," following what four media buyers "described as unprecedented demand for this year’s game," according to Parker Herren of AD AGE. One of the media buyers said that the market for Super Bowl 2025 has "been the most robust" of their career.
^{Sports Business Journal}

Cowboys, Head Coach Mike McCarthy Part Ways After Contract Negotiations Stall
Mike McCarthy's contract with the Dallas Cowboys ran out, and his time with the team has run its course.McCarthy, whose contract expired after the 2024 season, won't return as Dallas' head coach next season, sources confirmed to Yahoo Sports' Jori Epstein.
^{Yahoo! Sports}

Mets See Shakeup in C-suite as Some Execs No Longer With Organization
CMO Andy Goldberg, Chief Legal Officer Katie Pothier, Chief Communications Officer Nancy Elder and SVP/Finance Peter Woll are all no longer with the organization, sources told SBJ.

Goldberg, Pothier and Elder all joined the Mets organization in 2022. Goldberg had most recently been the SVP/Global Brand Content & Platforms at American Express; Elder came from DAZN, where she was Chief Communications Officer; and Pothier was EVP and General Counsel for the Texas Rangers.

No replacements have been announced to fill those roles. It was not immediate clear if a search firm was involved.
^{Sports Business Journal}

13 Candidates Jerry Jones Might Consider for a Cowboys Job He Makes Unique
SI’s Conor Orr writes, “The Cowboys are the Jones family, so a coach hoping to come in and put their own stamp on the franchise will be constantly reminded of the pecking order. Dallas has three picks in the top 100, but is only expected to be about $11 million under the cap at the start of the 2025 season (before any sort of cuts or restructures, and Dallas has a handful of high-profile players who will either not be back next year or back at a highly discounted rate).” 
^{Sports Illustrated}

Philadelphia Mayor Announces New Plan to Keep 76ers Arena in South Philadelphia, Pursue WNBA Team
The Philadelphia 76ers will partner with Comcast Spectacor, their current landlord, to build a new arena in South Philadelphia and abandon a deal with the city to move downtown. The stunning reversal comes as a relief to critics of the plan to put a $1.3 billion arena near City Hall at the edge of Chinatown. Mayor Cherelle Parker on Monday called the proposal “a win, win, win, win for Philadelphia.”

Parker was joined Monday by NBA Commissioner Adam Silver, who appeared remotely, and team and Comcast leaders who promised the new plan would bring vibrancy and a new vision to both locations. The parties also pledged to work with the city to try to bring a WNBA team to Philadelphia.
^{AP News}

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