Yankees partner with Polymarket
August 7, 2026
Yankees reach agreement to make Polymarket team's official prediction market partner
The New York Yankees have partnered with Polymarket, making the platform their official prediction market partner for the remainder of the season and becoming the first Major League Baseball franchise to secure such a deal. As part of the agreement, Polymarket will gain prominent visibility through signage at Yankee Stadium, broadcasts on the YES Network and Prime Video, premium suite access, and exclusive fan experiences like Kids Run the Bases. The deal marks Polymarket's expansion into major North American sports leagues, joining a similar partnership with the NHL's New York Rangers while serving as MLB's exclusive prediction market exchange partner.
FOX Business
USTA Ventures invests in recreational sports platform Rec
USTA Ventures, the investment arm of the U.S. Tennis Association, has made a minority investment in Rec, an AI-powered technology platform that helps users book local public sports facilities and connect with coaches. Founded in 2022 by former Uber employees, Rec operates in over 30 states, licensing its recreation management software predominantly to public operators and city park systems. The strategic partnership aligns with the USTA's focus on coaching expansion, integrating USTA-affiliated instructors into Rec’s platform to increase community participation and tennis play on public courts.
Sports Business Journal
Padres to raise season-ticket prices for a sixth straight year
The San Diego Padres have announced a weighted average price increase of 3% for 2027 season tickets, marking the sixth consecutive year of rate hikes for the franchise. Team CEO Erik Greupner communicated the decision directly to season-ticket holders via email, noting that individual adjustment rates will vary depending on seating location, membership tenure, and specific plan types. Despite the continued price increases, the organization maintains strong demand following consistent sellout crowds and high fan engagement at Petco Park.
San Diego Union Tribune
Disney Says Commercials for Super Bowl LXI Have Sold Out
Disney announced that commercial inventory for its 2027 telecast of Super Bowl LXI has officially sold out, securing deals with 58 brands across 34 categories. After initial friction with advertisers over ambitious asking prices, the company adjusted its rates to between $8 million and $9 million per 30-second spot, driving a early sell-out compared to previous networks. The game will air across ABC, ESPN, and ESPN2 on Valentine's Day weekend, serving as the centerpiece for a major slate of sports and entertainment tentpoles in early 2027.
Variety
MLBers to take on cricket superstar Surya Kumar Yadav at MLBx: Mumbai
Major League Baseball is bringing its MLBx event to India on October 24 at the Mumbai Football Arena, featuring a crossover battle between former MLB superstars and Indian cricket legend Surya Kumar Yadav. The fast-paced, 3-on-3 modified home run derby format pits teams against each other over three innings, awarding points for hitting home runs and making defensive catches in the outfield. This inaugural Mumbai stop marks baseball's ongoing international expansion into key global markets following previous MLBx events held in cities like London, Seoul, and Mexico City.
MLB
Detroit Lions name Richard Haddad as president and CEO to succeed Rod Wood
The Detroit Lions have named sports business executive Richard Haddad as their next president and CEO, succeeding Rod Wood following his 11-season tenure with the franchise. Haddad, who spent 14 years as chief operating officer with Pistons Sports & Entertainment, will officially assume the role in September ahead of the 2026 NFL season. In his new position, he will oversee both football and business operations while working alongside principal owner Sheila Hamp and the board of directors.
CBS News
Chicago Fire. Manager, Accounting.
The Accounting Manager will be a key member of the Finance and Accounting team and be responsible for the execution of the accounting functions and operations for Chicago Fire Football Holdings, LLC, its various subsidiaries and related not-for-profit entities. They will take the lead in review and close procedures for monthly and annual closes, oversee the accounts payable and accounts receivable processes and be heavily involved in annual audits and tax preparation. Apply Now.
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Viral Akron Football Promo Attracts Celebrity Season Ticket Buyers
The University of Akron football program launched a viral promotion offering season-ticket buyers a chance to be randomly selected to script the team's opening offensive play for their September 12 home opener. The campaign generated over 16 million views on X and attracted prominent celebrity purchasers like Barstool Sports' Dan "Big Cat" Katz, helping the athletic department sell out suite inventory and surpass its annual ticket sales goals. The winner will be selected on August 19 to collaborate with head coach Joe Moorhead on the game plan, participate in press conferences, and enjoy VIP perks throughout the game.
Front Office Sports
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